Pickleball is the fastest-growing sport in America, amassing legions of recreational players across diverse ages. But it’s also a professional sport that top-tier athletes rely on for a paycheck.
If they play their shots right, the best players can take home more than $1 million a year through a combination of appearance fees, prize money and sponsorship deals.
However, these top earners are largely the exception rather than the rule. Most players earn far less, with some up-and-comers in the sport holding full-time day jobs and competing for prize money on weekends.
“Like anything else, if you’re talented and you work hard, not just at your craft on the pickleball court but also off it, you can make a really nice living,” said Josh Freedman, director of pickleball at Topnotch Management, an agency representing professional pickleball, tennis and soccer players.
“The economics are much, much smaller for others who are just getting into the sport,” he added. “They’re taking sponsorship deals for $500 or $1,000 to be an ambassador of some brand.”
That said, given the newness of the professional pickleball landscape, it could become more lucrative for players over time as the sport attracts more attention from fans, investors and sponsors.
$5 million pot
Three primary components comprise pickleball player earnings: Tournament prize money, appearance fees or contract minimums, and sponsorship deals.
Major League Pickleball, a team-based league and one of three professional pickleball tours, projects that 2023 prize money, distributed across six events, will total $5 million, according to tour spokesperson Jay Moskowitz. Ninety-six players compete on the tour, which has hosted three events so far this year.
The highest-earning player won $125,000 in prize money during the first three events of 2023, Moskowitz told CBS MoneyWatch. League players sign contracts that guarantee they’ll make money for showing up, even if they don’t perform well in every event.
In the best-case scenario, a player could make $300,000 in a year from appearance fees, so-called contract minimums and tournament winnings, Moskowitz said.
MLP matches, which take place throughout the year, are scheduled Thursday through Sunday.
“A lot of pros are doing it full time, some do other jobs and travel on weekends to do this,” Moskowitz said. “Plenty of pros have full time jobs and make steady income there and we have plenty that only do this.”
Average payouts shy of six figures
Pros who compete in the league can also compete for prize money in Professional Pickleball Association (PPA) and Association of Pickleball Players (APP) events.
The PPA Tour will distribute $5.5 million in prize money to players in 2023, spread across 25 events. That sum reflects an 83% increase in payouts from 2022.
In 2022, the average PPA pro earned $96,000 in payouts, according to the league.
“The PPA and MLP have a lot of the same pros, so players can make really good income playing in both leagues,” Moskowitz said.
Freedman, who represents pickleball pros, said he expects tournament pots to increase dramatically as the sport gains more visibility and big brands look to be a part of the craze. Brands such as Monster Energy, Sketchers, Fila and more are already active in the arena.
While some players have inked lucrative deals with such companies, and opportunities abound in the fast-growing sport, it’s not an easy way to make a living.
“It’s important if you’re going to get into this, it’s really hard, but once you work hard and you get results, it can be a really nice way to live,” Freedman said.
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