By the time of the Fusion’s discontinuation, it was hardly a surprise to anyone that the midsize sedan was axed since its siblings — the full size Taurus and compact Fiesta — were already removed from Ford’s lineup. While it’s easy to accuse Ford of orphaning passenger cars in lieu of an increased budgets for trucks like its then-upcoming Bronco revival, the Fusion’s annual sales were indeed dropping.
The model went from its peak of approximately 306,860 units in 2014 to only about 173,600 units in 2018, and down to 110,665 in 2019. Also, since new cars are typically redesigned every 5-7 years, the Fusion was due for a costly clean-sheet rework to remain competitive, so the timing was optimal to pull the plug.
Additionally, some publications like consumer insights provider J.D. Power noted that the Fusion was pricey in its later years, with some models cresting $40,000, which is a sizable chunk of change for a plain vanilla sedan that could easily be mistaken for a rental car.
Nowadays, the Fusion represent a good value in the used car market if you can resist the siren’s song of a crossover SUV. The vehicle purchasing site CarEdge (via MotorBiscuit) reports that the Fusion will lose 56% of its value after just five years. The prospects for the hybrid model are even more glum, or more an opportunity depending on your point of view, with a 58% loss of value after five years.
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