Make It Unforgettable
In his presentation, Mathew Faulkner explored the ‘emotional wheel’, touching on the range of positive emotions that brands and their print service providers can pro-actively cultivate with customers through a more personalised approach.
Mathew Faulkner is EMEA Director, Marketing and Innovation, Wide Format Printing Group at Canon Europe. In this position, Mathew is responsible for the management of strategic and operational marketing for the wide format printing business, covering imagePROGRAF, Colorado and Arizona as well as ColorWave and PlotWave product lines. Mathew currently sits on the council of the Independent Print Industries Association (IPIA) and is Chairman of its Training and Education subcommittee. Having started his career working in technical design for a packaging and print manufacturing business, Mathew co-founded a tech start-up in 2001 that developed inkjet printing, CAD and prototyping systems for packaging.
He is also a member of the marketing steering group for the not-for-profit organisation Two Sides, which promotes the sustainability of the graphic communications supply chain.
Listen to the audio recording of Mathew’s presentation and download a PDF of his slides below.
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