Mondi Press Release – 6th March 2024
Mondi, a global leader in sustainable packaging and paper, today announced the results of its fifth annual eCommerce report, which details overall trends, analysis and customer attitudes regarding eCommerce and how packaging affects their entire experience.
This annual online survey was conducted during the last quarter of 2023 and includes the views of 6,000 consumers. The study and resulting report are based on the desire to provide eCommerce brands with key information on best meeting consumer needs. This latest report also includes country-specific results for six major markets, including Czech Republic, France, Germany, Poland, Sweden and Turkey.
“We felt compelled to share more than just packaging trends to shed light on spending habits, shopping frequency, social commerce use, and behaviour related to recycling and reuse,” says Nedim Nisic, Mondi Group eCommerce director. “The result is a treasure trove of data useful for every eCommerce company, not only those trying to satisfy consumers’ packaging demands but to influence the entire experience. We also wanted to promote collaboration among the packaging industry, eCommerce platforms, and other key stakeholders to meet consumer expectations and sustainability efforts.”
Emerging trends and newer insights include what’s happening around social commerce, recommerce and sustainability movements across generations. Overall, the report looks at four key areas: consumer online shopping behaviour, attitudes towards packaging and unboxing experiences, perceptions and behaviours towards recycling and reusing, and the future of eCommerce packaging.
Some Key Takeaways include:
- Nearly half of consumers have bought via social commerce in the last year
- A quarter of shoppers are buying online at least once a week, despite the frequency of shopping falling due to shoppers headed back instore or cutting spending
- Fashion is still number one for online purchases, with Millennials most likely to buy across product sectors
Read the full summary and download the 2024 eCommerce Report here!
