YouTube Remains Most Popular Social Media Platform in US in 2021, Facebook Settles for Second Spot: Report


YouTube is utilized by about 81 p.c of individuals in the US, making it the preferred social media platform in the nation in 2021, a report by Pew Research Center exhibits. The video sharing platform is adopted by Facebook that’s utilized by 69 p.c of the inhabitants that took half in the survey performed between January 25 and February 8, 2021. The survey additionally highlights that “roughly seven-in-ten Americans” nonetheless use social media platforms regardless of the controversies and the general public’s detrimental sentiments concerning the points of social media.

As per the report titled Social Media Use in 2021 by Pew Research Center, 81 p.c of these surveyed use YouTube — up from 73 p.c in 2019. It is adopted by Facebook at 69 p.c. Facebook-owned Instagram takes up the third spot with 40 p.c reputation. Pinterest is utilized by 31 p.c of the folks surveyed, and 28 p.c contributors mentioned they use employment-oriented on-line service LinkedIn.

“One-quarter say they use Snapchat, and similar shares report being users of Twitter or WhatsApp. TikTok —an app for sharing short videos — is used by 21 percent of Americans, while 13 percent say they use the neighbourhood-focussed platform Nextdoor,” the report mentioned.

In phrases of development, aside from YouTube, Reddit is the one different platform that skilled a statistically vital development – rising from 11 p.c in 2019 to 18 p.c this 12 months. “Similarly, the respective shares of Americans who report using Instagram, Pinterest, LinkedIn, Snapchat, Twitter, and WhatsApp are statistically unchanged since 2019,” the report mentioned. This exhibits that the fast adoption of most of those websites and apps has slowed. Furthermore, the report says that Instagram, Snapchat, and TikTok have a powerful following amongst younger adults.

Facebook is utilized by 69 p.c Americans
Photo Credit: Pew Research Center

The report additionally presents an age-wise segregation of the usage of social media platforms. “About 84 percent of adults aged between 18 and 29 say they ever use any social media sites, which is similar to the share of those ages 30 to 49 who say this (81 percent),” the report highlights. By comparability, 73 p.c of adults aged between 50 and 64 say they use social media websites, whereas about 45 p.c of these aged 65 and older say they use social media websites.

A majority of 18- to 29-year-olds say they use Instagram (71 p.c) or Snapchat (65 p.c), whereas “roughly half” say the identical for TikTok. The report additionally exhibits a stark distinction in the utilization of social media websites. For instance, whereas 65 p.c of adults aged 18 to 29 say they use Snapchat, solely 2 p.c of contributors who’re aged 65 and older report utilizing the app.

In the case of YouTube, 95 p.c of these aged between 18 to 29 say they use the video platform. The quantity stands at 91 p.c for customers aged 30 to 49, 83 p.c for adults aged between 50 and 64, and 49 p.c for these aged 65 and older. When it involves Facebook, 70 p.c of respondents aged 18 to 29 say they use the platform. Furthermore, 77 p.c of these aged 30 to 49, 73 p.c of customers aged 50 to 64, and about 36 p.c of these aged 65 and older say they use the social media platform.

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