YouTube for TV gets a new start up sound – and could be adding comments

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If you use the YouTube app on your big screen television set, you may have noticed a couple of changes in recent days: a new sound and animation that appears when the app starts up, and the option to display comments alongside what you’re watching.

The sound is official, and YouTube has gone into great detail about it in a blog post (opens in new tab). Something “vibrant, engaging and easily recognizable” was required, and so YouTube enlisted the help of sonic branding studio Antfood to get the audio snippet just right.

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