Xbox Says it’s Working on New Hardware, and Insists Consoles are its ‘Flagship Experience’


Despite announcing a number of upcoming ways to play Xbox without a console or PC, a Microsoft exec insists that Xbox consoles remain its “flagship experience” – and says work has already begun on “new hardware and platforms.”

In a video shown for press, CVP of Gaming Experiences & Platforms, Liz Hamren explained that, despite the company’s growing interest in cloud streaming for gaming, “We’re already hard at work on new hardware and platforms, some of which won’t come to light for years.”

In the video, Microsoft execs repeatedly make clear that the Xbox experience can, and will, expand beyond traditional platforms. As Phil Spencer puts it, by the company’s calculations, there are a potential 3 billion gamers on Earth, but only 200-250 million will consider buying a console. But Hamren makes clear that the company is putting emphasis on those console owners:

“While we continue to expand in PC and mobile, console remains our flagship experience. We want to deliver the most powerful, capable consoles in the world, devices that empower our players to enjoy amazing games for years to come, including gameplay we can’t even imagine yet.”

It’s clear that Microsoft sees a new, multi-pronged strategy in its future – providing high-end experiences using traditional hardware, while offering multiple options – from TV apps to streaming devices – to those who would prefer to stream their games.

It’s a mjor moment not just for Xbox, but Microsoft as a whole. After years treating Xbox as something of an island, the tech giant is now “all in on gaming”.



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