Why Is the Honey Deuce at the US Open So Expensive?

0

Inflation has affected virtually every aspect of the American consumer chain, even professional sporting events.


Twitter via @_ZachGriff

Twitter via @_ZachGriff

This year’s US Open Tennis Championships is not immune (you can partially thank Serena Williams’ retirement announcement for that), but ticket costs aren’t the only thing that’s skyrocketing, especially when it comes to one tried and true concession.

The famed drink of the tournament is dubbed the Honey Deuce — a Grey Goose vodka-based drink made with raspberry liqueur and lemonade and garnished with honeydew melons adorably shaped to look like tennis balls.

What’s not so adorable, however, is the $22 price tag — for one cocktail.

Granted, you get to keep the signature cup, but for many tennis fans and tournament goers, the cost is anything but an ace.

The drink, which debuted in 2007, was originally priced at $18 and increased to $20 in 2019 when roughly 250,000 were sold. More than 1 million Honey Deuces have been sold in the last 15 years.

Bloomberg reported that concessions in general are up about 10%, with local hotels charging upwards of $519 per night during the first round of the tournament with others even reaching $700 per night over the holiday weekend and into the later rounds of the tournament.

Ticket prices at the tournament have also skyrocketed, with the cheapest tickets for the Women’s finals starting at $180 and the Men’s and Women’s Doubles Final tickets starting at $350 a pop on Stubhub.

The US Open is expected to run through September 12.

FOLLOW us ON GOOGLE NEWS

 

Read original article here

Denial of responsibility! My droll is an automatic aggregator of the all world’s media. In each content, the hyperlink to the primary source is specified. All trademarks belong to their rightful owners, all materials to their authors. If you are the owner of the content and do not want us to publish your materials, please contact us by email – [email protected]. The content will be deleted within 24 hours.

Leave a comment