Typically one goes for the official definition of something to know about it. I believe that regarding content marketing as a tool of digital marketing, one does not need to go into its definition. Something more important is to understand why one should choose content marketing for one’s business.
Let us first understand the buying cycle before learning about content marketing. It has four stages.
- A customer has some need but s/he does not know whether there is a solution available.
- Once you get to know that there is a solution available, it’s just that you were not aware of it, you will begin your search about it in Google or Bing. Suppose you are interested in buying a motorbike. You will look on the internet how many types of bikes are there. You would look for a motorbike that is valuable as compared to its price.
- In the third step, the customer will look for different bike sellers. S/he will compare different prices. Customers do this because they want a product worth the money paid.
- The last step is that the customer has decided what bike to buy, and they go ahead and buy it.
Benefits of Content Marketing
Offline digital marketing and traditional marketing can help you with the 3rd and 4rht steps of the buying process. But before that, you need to give the necessary information to the customers so that they may be able to decide on your product. This is where content marketing helps. Content marketing covers the first two steps of the buying cycle. You make the customer aware that there are solutions available. Through content marketing, you help people learn about your products they may have never known before.
Content marketing brings potential buyers. Some companies do not invest much in other online marketing strategies because content marketing helps them flourish. Its’ because your content is excellent. Content marketing builds trust in people, and before you even know about the client, the client contacts you. It’s because you covered the first two steps of the buying circle. Now just some paperwork is left.
You may not need to spend any money on content marketing. You may increase your success rate by 90 or 95 percent through content marketing.
Another benefit of content marketing is that your other digital marketing services will get enhanced with the support of content marketing. It backs SEO and social media marketing. How? For social media marketing, content marketing provides extra content. Through excellent content it helps the SEO process because different links get created to your site. Search engines can find you, and searchers will be attracted to your site.
Instead of investing a lot in other types of digital marketing, I believe that companies should pay more attention to Content marketing.
How to practice Content Marketing
In Chicago, like other digital marketing experts, there are experts on Content marketing. You can get their help if, on your own, you are not able to invest time and energy into content marketing. You can hire a digital marketing company. Blogging is a great way to start content marketing if you are interested in learning and doing it on your own. In the beginning, it will be difficult, but if you stay persistent, you will become a master of it.
Some websites teach how to create engaging content. You can convert the reader into potential buyers and future customers with the help of such sites. Copyblogger is one such site you should visit.
You must have experienced lousy content on some websites. If you read something on a site and did not feel like finishing the article, that is an example of bad content marketing. You did not want to read it because it did not add any value. If the content were useful, you would have liked to finish the article due to interest. Good content generates interest. People even pay for good content.
You must add value. By adding value, your content becomes excellent or great content. The more you add value by your content, the better you get at content marketing.