View: India needs to provide clarity on tax issues that could emerge from new social media rules

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Synopsis

The IT Ethics Rules state, ‘The significant social media intermediary shall have a physical contact address in India, published on its website or mobile-based internet application or both, as the case may be, for the purpose of receiving the communication addressed to it.’ Would this imply that such firms would essentially want to have a bodily administrative center in India?

The newly launched rule for social media intermediaries has sparked off intense debates amongst tax professionals. The avowed goal of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, is to shield customers and tackle issues relating to lack of transparency and accountability. Invariably, when any new rule is proposed, tax challenges appear to lurk proper across the nook.

The ‘IT Ethics Rules’

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