We are happy to current the Two Sides European Campaign Update 2020.
2020 will probably be a yr that’s written about in historical past books. The phrases ‘unprecedented’ and ‘global pandemic’ nonetheless ring recent in our ears. The yr introduced challenges for us all, however we have been decided to proceed to inform the good environmental story of print, paper and paper-based packaging. Regardless of the pandemic, sustainability has remained a key speaking level.
We continued to work arduous to make sure manufacturers perceive the environmental credentials of print, paper and paper packaging. In Europe, we estimate our Anti-Greenwash marketing campaign has prevented Greenwashing, (messages similar to ‘Go Green, Go Paperless’, and ‘Save Paper, Save Trees’), being seen by over 650 million clients of main banks and different service suppliers. How harmful it’s to let Greenwash go unchallenged!
To enhance client perceptions of our merchandise, our rising Love Paper marketing campaign had final yr greater than 640 adverts in nationwide newspapers and magazines, reaching greater than 10 million shoppers each month. Each yr, we’re telling extra shoppers than ever the sustainable story of our merchandise and this can proceed to be an vital focus this yr.
To assessment the entire outcomes, please click on the hyperlink beneath.