Twitch India Subscription Prices Reduced by Almost 80%, Offers Incentives to Make Up For Lost Revenue
Twitch has embraced regional pricing with its subscription prices in India and other countries reduced significantly. The tier 1 subscription prices on web for India has been reduced by almost 80% from its former Rs. 479.99 to Rs. 110.
“As part of our efforts to help creators build and grow their communities worldwide, the following countries will get subscription price adjustments as a part of Local Subscription Pricing,” reads a statement on Twitch’s official website regarding the change.
“The prices listed below are Tier 1 subscription prices on Web, and are listed in the currently supported currencies.”
The price reductions has been been anticipated for a long time, with Twitch hinting at the same earlier this year. Since then, Twitch has slowly, but steadily improved its services in the country by bringing local servers in two major cities.
An email from Twitch informing its users about the price reduction reads:
“Within the next few weeks, we will be changing prices in your country. When we do, we will automatically reduce the price of your eligible active subscriptions(s) on the following renewal date with no action required from you.”
Twitch to Pay “Revenue Adjustment Incentive” To Impacted Creators
The streaming platform has also designed a program to shield creators from any negative impact by local subscription price changes. This will be based upon certain conditions that a creator on the platform needs to meet in order to get paid their baseline revenue, should they not see any increase in viewer adoption.
This is good news guys if you haven’t read this already:
— Mohit Rajgaria (@supermadgg) July 21, 2021
The revenue adjustment incentive will be based on creators’ previous three-month average (baseline) of paid and Prime subscription revenue and hours broadcast.
As per the new guidelines under the incentive, provided a creator streams at least 85% of their live baseline hours in a month and meets eligibility criteria listed in the chart below, Twitch will pay them a “revenue adjustment incentive” to make up for any lost revenue from subs. The full details about how creators can be eligible for revenue adjustment can be found on Twitch’s article on the subject.
Twitch’s Uphill Battle Against Indian Streaming Platforms
While Twitch’s increasing presence in India is a welcome sign, there is a case to be made that it’s too little too late. Despite Twitch’s international popularity among game streamers, its late entry into the country may fall short of achieving the same success as that of homegrown platforms like Loco, Garena’s Booyah! or even YouTube.
Battlegrounds Mobile India’s IP owner Krafton recently invested heavily into Loco, which is specifically tailored towards local game streamers.
“Krafton’s second investment in India is to back India’s own game streaming platform – Loco,” tweeted Krafton’s Head of Investments, Anuj Tandon. “Its great to back @anipandita & @ashwinsuresh as Lead investors in their Seed round as they build this rocket ship.
Krafton’s Head of Corporate Development Sean Hyunil Sohn claimed that tech, media, and other adjacent fields are on the agenda for the South Korean company in a recent statement to media.
“At Krafton, we believe gamers appetite is only increasing in consuming live video game content and Loco is best placed in India to provide a world class game streaming platform and it has built a passionate community around itself,” he said in a prepared statement.