Top 5 Reasons to have an Ecommerce App    

Online store is a website through which customers buy products. A good store has powerful functionality and a user-friendly interface. However, statistics show that mobile traffic is only increasing every year. Therefore, it is impossible to ignore in the field of e-Commerce. Creation of an Ecommerce  app is the right way to scale the company, expand its opportunities, attract new customers and retain existing ones.

Why do you need an Ecommerce app?

An Ecommerce app helps to increase sales, as evidenced by the research of “Criteo” (2018). According to them, mobile shopping through apps has tripled. Today this figure is even higher.

The average check has increased as well. Due to the possibility of setting up personal offers and loyalty programs via the online store on Android or iOS, the sales conversion increased. Due to notifications, the user also receives personalized offers that encourage repeat purchases.

Customer communication is improving. Online shopping becomes easier. Marketing campaign costs are reducing. Now, each online store can get back the clients and remain on everyone’s lips. 

Ecommerce app development has a number of advantages. First, you can connect the navigation. Second, the order form is very simple and convenient (your clients won’t have to fill in many fields). The customers can easily contact the store. Moreover, it is possible to implement offline mode of the app.

Mobile app or website?

It is best to have an online store in the form of a website and an app. This allows you to cover a wide audience, communicate with different age groups and offer clients a wide range of functions. Another option is to combine two systems. You can create a web version of the app that works on any device. The cross-platform system allows you to run the app from Android, iPhone, PC and laptop.

Ecommerce app is developed for a specific OS. It can be easily distributed and uploaded in the marketplaces. Such app can work offline.

In the modern digital space, it’s not enough to have an online store only in the form of a website. This increases the competition and advertising costs. Meanwhile, mobile app allows you to improve customer interaction, outperform the competitors, better understand the customer needs and predict changes in the retail industry.

Pros and cons of an Ecommerce  app

Ecommerce app has the following advantages:

  • it is always at hand (in your smartphone) when you need it;
  • your average repeat purchase rate grows;
  • the customer loyalty increases;
  • your check averages increase due to special offers;
  • fast order and convenient payment methods;
  • high level of interaction, notifications, promotions and special offers.

However, it also has its drawbacks:

  • high cost (especially if many features and tools are implemented);
  • Ecommerce  apps for Androids and iPhones are different, but you can create a cross-platform program;
  • regular maintenance, which requires the participation of specialists.

However, despite its drawbacks, an Ecommerce  app is a powerful sales tool that can cut your business costs and increase your profits in the long run.

Starting an online store opens up new opportunities for your business. It is an excellent interaction tool, which allows you to increase your customer base and average check and reduce the number of refusals. Ecommerce app launches quickly, and your online store will always be in your clients’ smartphones. In general, the benefits of Ecommerce  app for the clients are obvious. However, it is also beneficial for sellers, because the customers’ loyalty to the brand or store depends on their satisfaction with the service. After all, loyal customers are the key success factor of any business. If your customers can’t place an online order, you lose up to 30% of your profits. And every year, while e-commerce is gaining popularity, this figure will only increase.

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