Tiger Global-backed Upstox to sponsor Indian Premier League

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Tiger Global-backed on-line brokerage Upstox will sponsor the Indian Premier League beginning April 9. IPL Governing Council introduced a “multi-year” partnership with Upstox as an official accomplice for the Indian Premier League (IPL).

Backed by marquee buyers akin to Tiger Global, Upstox at present has over 2.8 million clients, a joint assertion mentioned with out giving the worth of the sponsorship deal.

This is for the primary time within the historical past of IPL {that a} model within the inventory and mutual fund sector could be partnering at massive to create consciousness about this class.

Founded with the imaginative and prescient of creating monetary investing straightforward, equitable, and reasonably priced to all Indian buyers, Upstox supplies on-line investments in shares, mutual funds, digital gold, derivatives, and ETFs for each buyers and merchants.

Brijesh Patel, Chairman, IPL, mentioned, “As one of the most-watched cricket leagues in India, IPL along with Upstox, one of India’s fastest-growing digital-trading platforms, can create a huge impact on the audience, especially the millions of Indian youth who are financially independent and looking for more options to manage their portfolios.”

Commenting on the partnership, Ravi Kumar, co-founder & CEO of Upstox mentioned, “In India, cricket is more than just a sport. It is an important part of our culture and social life, with a huge fan following, especially by the millennials.”

IPL, he mentioned, has paved a daring new course to Indian cricket within the final decade identical to Upstox, which is revolutionising finance in India.

“This is what sparks a natural connection between both the brands. With this integration of sports and finance, we intend to spread financial awareness across the country,” he mentioned.

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