Tesco: Supermarket increases product prices in major branding overhaul

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After announcing it will scrap its Metro format for good, Tesco has now started to transform some of its branches into Express or Extra stores. Almost 90 shops across the UK have already changed, and the products they sell have been updated too.

Before the Express rebrand started in May, there were 147 Tesco Metro stores across the UK.

Now, almost 90 branches are in the process of being transitioned into Express shops.

The move has so far affected up to 6,000 price changes, according to The Grocer.

These new costs include the scrapping of the Aldi Price Match offer.

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Tesco Metro stores used to offer customers fruit and vegetables, as well as some other products, for the same price as Aldi’s items.

But this will no longer be the case.

Yesterday, a customer living in London noted this on social media, saying: “When did @Tesco stop matching @AldiUK prices?! That’s a 50 percent overnight increase in the price of broccoli.”

Tesco explained the Aldi Price Match offer had been removed in Metro stores, and clubcard prices placed on some products instead.

Meanwhile, Express branches are convenience stores with higher priced items and restricted ranges.

Back in May, Tesco announced it would be transitioning 89 Metro stores into Tesco Express branches, while the remaining 58 Metro shops will be rebranded into Tesco Superstores.

This is due to changes in customer habits.

Instead of being used as spots for the weekly shop, Tesco found that Metro stores were being used for top-up shops and food to go.

This went against what the format was initially designed for.

In a message sent to staff, Tesco stated: “Our Metro format was originally designed for larger, weekly shops, but today nearly 70 percent of customers use them as convenience stores, buying food for that day.

“To ensure our offer continues to serve the needs of our customers, 89 of our Metro stores will re-brand to Tesco Express.

“The remaining 58 Metro stores will have their Metro signage removed and be referred to as Tesco Superstores.

“These stores will receive new fascias over the coming months but will continue to trade normally.”

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