Tata Motors releases new TVC for Punch micro SUV starring comedian Kusha Kapila


Tata Motors has just released a new TVC starring comedian Kusha Kapila, and it’s hilarious. The TVC shows a conversation between Kusha Kapila and her daughter while driving back from a parents-teacher meeting. Watch how it pans out.

The Punch is the most affordable SUV in Tata Motors’ range, and prices start from Rs. 5.93 lakh, ex-showroom Delhi for the base trim. The Tata Punch is a micro SUV that competes with the likes of the Maruti Suzuki Ignis and the recently launched Citroen C3. While a tall ground clearance of 180 mm and butch styling are two reasons why the Punch is considered a micro SUV, the car is actually a lifted hatchback that measures under 4 meters in length.

Where the Punch really packs a punch is in its sturdy build quality. With a 5 star Global NCAP crash test rating, the Punch is the most solidly built car money can buy in the sub-Rs. 6 lakh segment. So, if you’re looking for a safe car that’s very sturdy, the Tata Punch is what you should bring home. Talking safety, the Tata Punch is equipped with twin airbags, ABS, reverse parking sensors, speed alerts and seat belt reminder as standard safety features across the product range.

The micro SUV is powered by a 1.2 liter-3 cylinder naturally aspirated petrol engine that puts out 84 Bhp-115 Nm. The same engine also powers cars such as the Tiago, Tigor and Altroz. There are two gearbox options on offer: a 5 speed manual and a 5 speed automated manual transmission. Both gearboxes drive the front wheels of the Tata Punch.

While there has been talk about Tata Motors offering an all-electric version of the Punch, an exact timeline for the Punch Electric’s launch hasn’t been revealed just as yet. A Tata Punch Electric at a price point of about Rs. 11-12 lakh could make it very attractive for electric vehicle in India. As of now, electric vehicles such as the Tigor Electric and the Nexon Electric are the most affordable ones, with prices starting from Rs. 12.49 lakh.

There’s also been talk about Tata Motors offering the 1.2 liter turbo petrol engine on the Punch. The same unit already does duty on the Altroz iTurbo, and puts out 108 Bhp of peak power and 140 Nm of peak torque. A turbo petrol engine on the Punch should make it peppier for both city and highway use. The 1.2 liter REVOTRON naturally aspirated petrol does feel underpowered, especially when there’s a need for extra power during quick overtaking maneuvers.

Meanwhile, the Punch has been a big success for Tata Motors, and the company has already managed to put over 100,000 units of the micro SUV on Indian roads in just 10 months of launch. This represents average monthly sales of about 10,000 units that puts the Punch well ahead of the both the Maruti Ignis and the Citroen C3.



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