Take Two CEO says you’re ‘ready’ to pay more for games


With the arrival of this new technology of games consoles comes a renewed debate on the price of games. Most AAA games price $60 at retail, and it’s been that means for a while. Of the publishers who’re eyeing a soar to $70 retail games, Take Two has been probably the most aggressive and visual, losing little time in pricing NBA 2K21 at $70 and making cross-generation upgrades for the sport solely accessible in a more costly version.

It most likely shouldn’t shock anybody to be taught, then, that Take Two CEO Strauss Zelnick is a fan of the concept of bringing sport costs up to $70. Speaking on the Morgan Stanley Technology, Media & Telecom Conference this week – as reported and transcribed by the folks over at VGC – Zelnick mentioned that he believes players are “ready” for this worth hike.

“We announced a $70 price point for NBA 2K21, our view was that we’re offering an array of extraordinary experiences, lots of replayability, and the last time there was a frontline price increase in the US was 2005, 2006, so we think consumers were ready for it,” Zelnick mentioned, although he did go on to be aware that sport pricing will probably be selected a case-by-case foundation, which means that not essentially all of Take Two’s upcoming games will probably be priced at $70.

READ MORE: Don’t consider the declare that games want to price $70Zelnick additionally identified that buyers feeling that they have been overcharged for a sport – even one they love – will wreck the expertise for them, so Take Two ought to put the expertise first and let the monetization comply with. That’s a reasonably self-aware admission from a CEO who appears just a little too keen to push ahead with a brand new $70 worth level whereas ignoring the truth that lots of the games his firm publishes are sometimes full of microtransactions and even typically loot packing containers.

Indeed, to solely evaluate the upfront price of games to the rising price of improvement is just a little disingenuous when Take Two can also be an enormous proponent of in-game purchases. Big publishers are raking in a ton of cash from these in-game purchases as effectively, so the declare that games want to price more upfront is one which rings hole for lots of people who’ve performed Take Two’s games. Still, Take Two indicating that it’s going to determine sport pricing on a case-by-case foundation and really hear to customers is encouraging, so we’ll see if that truly occurs – as a result of we sincerely doubt that any participant out there may be really prepared to pay $70 per sport.




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