Paramount Global’s sale of its 13.01% stake in Viacom18 to Reliance Industries (RIL) has provided the company with an opportunity to exit the Indian joint venture (JV) with an attractive return on investment, a top company executive said.Paramount fully exited Viacom18 last month after selling its remaining 13.01% stake to RIL for ₹4,286 crore ($517 …
Viacom18-owned JioCinema is set to disrupt India’s subscription video-on-demand (SVOD) market with one of the industry’s lowest pricing plans for premium content. Beginning April 25, JioCinema Premium will offer Indian and Hollywood entertainment content at an introductory tariff of ₹29/month for a single device and ₹89/month for up to four devices, the company said. This …
MUMBAI: JioCinema, which is owned by Viacom18, is attracting small and medium businesses (SMBs) that advertise heavily with Google and Meta platforms with budget-friendly advertising deals for the IPL, marking a tactical move in the competitive digital advertising landscape. As per a rate card floated by JioCinema, SMBs can advertise during the IPL live streaming …
JioCinema, owned by Viacom18, has made a strong start to the latest edition of Indian Premier League (IPL), clocking nearly 200 million viewers in the first six matches of the Twenty20 cricket tournament which began on March 22, people familiar with the development told ET. The platform, which garnered 449 million viewers during the IPL …
JioCinema, the Indian Premier League’s (IPL) official streaming platform, saw 11.3 crore viewers log on to the platform on day 1 of the tournament, which is a 51% increase in viewers compared to the previous edition. According to an official statement, JioCinema achieved a record 59 crore video views on IPL 2024’s opening day, generating …
Viacom18-owned JioCinema, the official streamer for IPL, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season that will kick off on March 22. JioCinema has roped in Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, …
Paramount Global will exit Viacom18 by selling its remaining 13.01% stake to Reliance Industries for ₹4,286 crore, a deal that will value the Indian media company at about ₹33,000 crore. In separate regulatory filings, the US media and entertainment major and the Mukesh Ambani-led Indian conglomerate have said the transaction is subject to the satisfaction …
Advertising deals for this year’s Indian Premier League (IPL) are taking longer to close due to a lack of clarity over its schedule because of the upcoming Lok Sabha elections, industry officials told ET. “Lack of clarity over the IPL schedule due to the clash with Lok Sabha elections has meant that a lot of …
The $8.5 billion behemoth birthed by the merger of RIL’s Viacom18 and Walt Disney’s Star India is set to redefine media, entertainment and sports in India. With over 750 million viewers, 200,000-plus hours of content and all the key cricket properties under its belt, the new entity could very well change the rules of the …
Walt Disney CEO Bob Iger believes the joint venture with Mukesh Ambani’s Reliance Industries Limited (RIL) will enhance the company’s bottom line and reduce risk in the Indian market. Iger also said that the JV deal will allow Disney to own a significant stake in a larger media entity and also maintain a presence in …