OTT aggregation service Tata Play Binge has added Warner Bros. Discovery-owned Discovery+ to its offering, making it the largest aggregator of OTT apps with over 30 local and global apps under one roof.Discovery+ has a library of over 8500+ hours of content transcending over 40 genres, including nature, science, history, and reality shows. The platform …
Broadcast sector stakeholders have urged the Telecom Regulatory Authority of India (Trai) to implement complete tariff forbearance to help the pay-TV industry compete with emerging and established platforms like over-the-top (OTT) and DD Free Dish.Tariff forbearance will give the industry freedom to set prices for their services for consumers. On April 18, Trai held an …
India’s cricket fever has been propelling IPL 2024 viewership to record high. In an official release, broadcaster Disney Star stated that it has witnessed continued rise in TV viewership for the marquee tournament. According to BARC data, Disney Star has amassed a cumulative reach of 44.8 crore viewers over the first 22 days, comprising 26 …
Tata Play’s revenue from the core direct-to-home (DTH) business is predicted to decrease in the medium term due to moderation in its subscriber base. Still, this decline is anticipated to be offset by growth in broadband and over-the-top (OTT) businesses. According to a report by Crisil, the company’s operating margins may face pressure in FY24 …
Star Sports Network, the official broadcaster of Tata IPL 2024, has brought in a range of innovative features to enrich the fan experience this time. Star Sports is leveraging technology, with the launch of 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers. Through …
Tata Play and Star Sports, the official broadcaster of Indian Premier League, on Thursday in an industry-first move announced a partnership to launch targeted advertising on linear TV, specifically during live sports broadcasts, starting from this IPL season. The partnership aims to provide advertisers access to premium audiences in the top eight metro cities of …
Tata Group is considering buying Walt Disney Co.’s stake in Tata Play Ltd. to give it full control of the subscription television broadcaster, people familiar with the matter said, continuing a shakeup in India’s media industry. The companies are in preliminary talks about an acquisition of Disney’s significant minority stake, which would value Tata Play …
Reliance Industries is reportedly in discussions to acquire a 29.8% stake in Tata Play, a subscription-based satellite TV and video streaming service, from Walt Disney, Business Standard newspaper reported citing sources close to the development. The potential deal signifies Mukesh Ambani-owned Indian oil-to-telecom conglomerate’s strategic move to strengthen its presence in India’s television distribution sector …
Like trains didn’t go out of fashion even after a hundred years of airlines in operation, television is here to stay and co-exist with OTT, according to Tata Play MD and CEO Harit Nagpal. Commenting on the debate on whether streaming services on devices could sound the death knell for television, Nagpal, in an interview …
Tata Play on Monday rolled out addressable ads for linear television, a ‘breakthrough’ in the Indian industry for unconnected boxes and a move that should propel revenues of the dish tv provider who never had access to advertising revenue. Addressable Ads will allow brands to target segmented audiences with same TV ad spots, the company …