IPL 2024: Disney Star achieves cumulative reach of 47.5 crore for 34 IPL matches

Disney Star, the official broadcaster of the Indian Premier League (IPL), has achieved a cumulative reach of 47.5 crore viewers for the 34 matches of the tournament.As per Broadcast Audience Research Council (BARC) data shared by the broadcaster, the 34 matches have witnessed 24,500 crore minutes of total watch time, a growth of 18% in …

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T20 World Cup: Disney Star reworks ad rates for T20 World Cup

Mumbai: Disney Star has rationalised ad rates for the ICC Men’s T20 World Cup 2024, compared to the previous edition held in 2022. The tournament is slated for June 1-29 in the United States and West Indies. On TV, the broadcaster is seeking ad rates of over Rs 6.2 lakh per 10-second spot from sponsors …

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Virat Kohli to miss Men’s T20 World Cup? Here is the latest update

The Men’s T20 World Cup is round the corner, and teams around the world are eagerly awaiting the provisional squads that will be sent to the International Cricket Council (ICC) in May. For Team India, however, there may be a heartbreaking exclusion as recent media report suggest that the BCCI selectors are considering leaving out …

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ICC: ICC scouts for social media partner as deal with Meta concludes

The International Cricket Council (ICC) has issued an invitation to tender (ITT) for the official social media partner from 2024 to 2027. Meta India was the incumbent social media partner of the ICC for the last four years, beginning in 2019. Following the ICC Men’s Cricket World Cup 2023’s record-breaking social media performance, the ICC …

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Rohit Sharma to captain India in this year’s T20 World Cup

India will be playing the T20 World Cup 2024, to be organised in the Caribbean and the USA, under the captaincy of Rohit Sharma, said BCCI secretary Jay Shah at an event here on Wednesday. India have had Hardik Pandya as their full-time skipper in the shortest format but the heartbreaking loss in the final …

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India to tour Zimbabwe for 5 T20Is after T20 World Cup

A week after the conclusion of the T20 World Cup in the West Indies and the USA, the Indian Cricket team will play 5 T20I matches with Zimbabwe in Harare, informed the Board of Control for Cricket in India on 6 February. According to details, all five games will be played in Harare, from July …

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