Disney Star, the official broadcaster of the Indian Premier League (IPL), has achieved a cumulative reach of 47.5 crore viewers for the 34 matches of the tournament.As per Broadcast Audience Research Council (BARC) data shared by the broadcaster, the 34 matches have witnessed 24,500 crore minutes of total watch time, a growth of 18% in …
India’s cricket fever has been propelling IPL 2024 viewership to record high. In an official release, broadcaster Disney Star stated that it has witnessed continued rise in TV viewership for the marquee tournament. According to BARC data, Disney Star has amassed a cumulative reach of 44.8 crore viewers over the first 22 days, comprising 26 …
Mumbai: Disney Star has rationalised ad rates for the ICC Men’s T20 World Cup 2024, compared to the previous edition held in 2022. The tournament is slated for June 1-29 in the United States and West Indies. On TV, the broadcaster is seeking ad rates of over Rs 6.2 lakh per 10-second spot from sponsors …
The live TV broadcast of the first 18 matches of IPL 2024 on Disney Star network attracted over 40 crore viewers, marking the highest-ever cumulative reach for the live broadcast of these matches. The broadcaster also recorded a staggering 12,380 crore minutes of watch time, indicating a notable 15% growth compared to the 2023 edition. …
Indian Premier League is seeing records being set just not by the likes of Sunrisers Hyderabad or Kolkata Knight Riders in a season of massive runs, but the craze for the cash-rich league is also creating viewership records. Disney Star, the official broadcaster of Tata IPL, said citing BARC data that viewership records for the …
MUMBAI: The Indian Premier League (IPL) has smashed TV and streaming records, with both Star Sports and JioCinema recording strong viewership growth on the opening day. Chennai Super Kings trounced Royal Challengers Bangalore by six wickets on the opening day (March 22), which was preceded by a star-studded opening ceremony. According to an official statement …
Star Sports Network, the official broadcaster of Tata IPL 2024, has brought in a range of innovative features to enrich the fan experience this time. Star Sports is leveraging technology, with the launch of 4K enabled Value Added Services (VAS) which will be available for subscription to Tata Play and Airtel Digital TV subscribers. Through …
Tata Play and Star Sports, the official broadcaster of Indian Premier League, on Thursday in an industry-first move announced a partnership to launch targeted advertising on linear TV, specifically during live sports broadcasts, starting from this IPL season. The partnership aims to provide advertisers access to premium audiences in the top eight metro cities of …
Star Sports’ broadcast of IPL Auction 2024 which was held on December 19, has equalled the highest viewership for any ‘mini’ auction in BARC history. The live auction was watched by 22.8 million viewers, which is 29 per cent higher than last year. The auction, which lasted over 6 hours, was held in Dubai at …
Disney+ Hotstar set a new peak concurrent user record of 59 million during the ICC Men’s Cricket World Cup final between India and Australia on Sunday, breaking the previous record of 53 million during the semi-final match between India and New Zealand on November 15. The platform, which is streaming the tournament for free to …