The evolution of bond investment in India: Sachetization and its implications
In recent years, the concept of “sachetization” has been gaining momentum in India’s financial markets. Commenting on this trend, Madhabi Puri Buch, chairperson of Securities and Exchange Board of India (Sebi), recently said “We know the entire story about how the shampoo market in India exploded when it moved from bottles to sachets and people could afford …