Rise Worldwide inks four-year deal with Cricket Australia
Rise Worldwide, a subsidiary of Reliance Industries, has signed a four-year agreement with Cricket Australia to oversee the latter’s sponsorship sales for virtual inventory in India. The partnership, which will last until the 2026–27 season, will cover key events like India’s tours of Australia in 2024–2025 and 2025–2026, the Ashes in 2025–2026, the annual Big …