PVR Inox bets on monthly subscription service to push footfalls on weekdays
PVR Inox Co-CEO Gautam Dutta said that the launch of the monthly subscription service will help the company grow footfalls during the weekdays, besides uplifting small and medium films, which are getting overshadowed by the big films at the box office. The monthly Passport subscription service, which launched Monday, will allow subscribers to watch up …