Paris Olympics 2024: How Justin Timberlake and his community’s ‘superpower’ helped Britain’s Kid Karam break new ground

Weeks before his eighth birthday, Karam Singh joked about becoming a break dancer while watching a Justin Timberlake video and, 16 years on, Kid Karam is preparing for the Paris 2024 Olympics. The 26-year-old from Derby, England, the first breaker to land a sponsorship deal with Nike and a Samsung Galaxy ambassador, is using his …

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Nike Responds to Criticism Over 2024 Olympic Uniforms

Nike is responding to criticism and allegations of sexism over the company’s uniforms for Team USA’s Track and Field athletes ahead of the 2024 Olympic Games. The Olympics take place in Paris this summer, beginning on July 26. Images of the kit reveal one option for women is a high-cut, one-piece uniform. The men’s kit, …

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Nike usurps Adidas as kit sponsor of German football teams with US$108m-a-year deal, ending a 70-year-plus partnership

Nike submitted “the economically best offer by far”, the German football association, DFB, said on Thursday in a statement on its website. It also included a commitment to support the organisation’s amateur sports activities and foster the development of women’s football. German national teams have worn Adidas gear during all their World Cup wins. Photo: …

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Golf legend Tiger Woods says Nike partnership ending

Tiger Woods announced Monday that he was ending a longstanding partnership with Nike, thanking the sports brand in a social media post that alluded to “another” unspecified chapter. “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” the golf legend said on Facebook. …

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PayTm and Nike employee job cuts underline the value of having an emergency fund

The recent workforce reductions at Paytm mark a significant development in the Indian fintech sector. Allegedly, the company has downsized its staff by over 1,000 individuals, affecting approximately 10 per cent of its workforce spanning departments such as operations, marketing, and lending. The primary rationale behind these layoffs is attributed to cost-cutting initiatives. Paytm, akin …

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From Flats to Boots, These Are the 5 Best Shoes to Wear to the Pub This Season

The pub is a place where many a memory is made, where friends come together to discuss new life events and (often) to fawn over an excellent outfit choice made by certain parties involved.  Personally, I love what we would call the classic British pub and all that frequent it because it provides the perfect setting for that casual wind-down, debrief or …

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