Billionaire Ambani is asking for less than ₹1/day for his latest disruption

Reliance Jio has introduced JioCinema Premium, its latest subscription offering that aims to redefine the streaming experience for users across India. Starting at an affordable rate of Rs 29 per month, JioCinema Premium promises an ad-free viewing experience with content delivered in up to 4K quality, along with the option for offline viewing.Mukesh Ambani’s JioCinema, …

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JioCinema: JioCinema may disrupt SVOD market with low pricing plan

Viacom18-owned JioCinema is set to disrupt India’s subscription video-on-demand (SVOD) market with one of the industry’s lowest pricing plans for premium content. Beginning April 25, JioCinema Premium will offer Indian and Hollywood entertainment content at an introductory tariff of ₹29/month for a single device and ₹89/month for up to four devices, the company said. This …

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JioCinema woos small advertisers for IPL

MUMBAI: JioCinema, which is owned by Viacom18, is attracting small and medium businesses (SMBs) that advertise heavily with Google and Meta platforms with budget-friendly advertising deals for the IPL, marking a tactical move in the competitive digital advertising landscape. As per a rate card floated by JioCinema, SMBs can advertise during the IPL live streaming …

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IPL opening day viewership on strong wicket, hits record

MUMBAI: The Indian Premier League (IPL) has smashed TV and streaming records, with both Star Sports and JioCinema recording strong viewership growth on the opening day. Chennai Super Kings trounced Royal Challengers Bangalore by six wickets on the opening day (March 22), which was preceded by a star-studded opening ceremony. According to an official statement …

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IPL matches: JioCinema gets 200 mn viewers for first 6 IPL matches

JioCinema, owned by Viacom18, has made a strong start to the latest edition of Indian Premier League (IPL), clocking nearly 200 million viewers in the first six matches of the Twenty20 cricket tournament which began on March 22, people familiar with the development told ET. The platform, which garnered 449 million viewers during the IPL …

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rcb vs csk: JioCinema attracts 11.3 crore viewers on IPL opening day

JioCinema, the Indian Premier League’s (IPL) official streaming platform, saw 11.3 crore viewers log on to the platform on day 1 of the tournament, which is a 51% increase in viewers compared to the previous edition. According to an official statement, JioCinema achieved a record 59 crore video views on IPL 2024’s opening day, generating …

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IPL 2024: JioCinema ropes in 18 sponsors for IPL 2024

Viacom18-owned JioCinema, the official streamer for IPL, has reported a record number of 18 sponsors and over 250 advertisers for the upcoming season that will kick off on March 22. JioCinema has roped in Dream11 as a co-presenting sponsor, while Tata Motors, PayZapp by HDFC Bank, SBI, Cred, AMFI, Upstox, Charged by Thums Up, Britannia, …

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IPL 2024: Gayle, AB de Villiers for English, Ravi Kishan for Bhojpuri: JioCinema’s star-studded commentary panel for IPL 2024

The Indian Premier League (IPL) 2024 is set to kick off on March 22, and host broadcaster JioCinema has announced a star-studded lineup of expert commentators for the 17th edition of the tournament. The upcoming season will feature a galaxy of cricketing superstars, including former India opener Virender Sehwag, who will headline the newly introduced …

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IPL 2024: JioCinema to feature five brands in Brand Spotlight innovation during IPL

Mumbai: JioCinema, the official streaming platform for the Indian Premier League (IPL), will feature five brands, namely Charged by Thums Up, Parle, Britannia, Dalmia Cements, and PayZapp by HDFC Bank, in its advertiser innovation, Brand Spotlight. The five brands will debut their respective campaigns for the IPL 2024 during the first five overs of the …

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