Advertisement spending: Advertisement spending on connected TV seen at $500 mn by 2027

January 15, 2024

Advertisement spending on connected TV (CTV) is projected to touch $500 million by 2027 as the consumption of streaming content increases due to the affordability of internet-enabled TV sets and wired broadband subscriptions, a senior industry executive has said. “Ad spend on CTV is likely to grow at a rapid pace to touch $500 million …

8 out of 10 South Cinema audiences visit a theater at least once a month: Report

September 20, 2023

Media agency GroupM’s South Cinema Audience Behavior Report has revealed that 8 out of 10 South Cinema audiences visit a theater at least once a month, which is twice the national average. The report also states that watching a movie at a theater has the highest monthly average frequency of all outdoor leisure activities among …