How to Align Business and Customer Interests for Long-Term Success

Opinions expressed by Entrepreneur contributors are their own. It may be hard to hear for young entrepreneurs and small businesses with ambitious plans to scale, but not everyone is your customer. Differentiation starts with finding your expertise and your market, and then driving home the value you offer. In this sense, standing out is a …

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Fake News is Destroying Business — How Do We Beat It?

Opinions expressed by Entrepreneur contributors are their own. “Fake news” is not just a buzzword. Beyond conspicuously ridiculous conspiracy theories and sensationalist headlines, fake news threatens the very foundations of our information ecosystem. The damage is real indeed: reputations are tarnished, businesses suffer devastating losses, and the line between truth and lie is blurred. But …

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5 Books Every Entrepreneur Should Read Before Starting a Business

Opinions expressed by Entrepreneur contributors are their own. There is no one formula to become a successful entrepreneur, and there is certainly not a set path. Entrepreneurship is a journey that is full of immense opportunities but also immense challenges. My path to becoming a founder of a unicorn startup was a winding path. I …

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How to Turn Every Adversity You Face into an Advantage

Opinions expressed by Entrepreneur contributors are their own. Entrepreneurship is a wild ride, right? I would know. I’ve ridden that rollercoaster through storms and smooth stretches. But every time life threw a curveball, I stepped up to bat. I still remember when one of our key developers had to leave our company for personal reasons …

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Why Every Business Leader Should Write a Book

Opinions expressed by Entrepreneur contributors are their own. From memoirs like Phil Knight’s Shoe Dog to leadership guides like Sheryl Sandberg’s Lean In, books have long been a powerful medium for executives to share their stories and wisdom. But in today’s noisy digital age, does authorship still matter for modern business leaders? The answer is …

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