Disney Star, the official broadcaster of the Indian Premier League (IPL), has achieved a cumulative reach of 47.5 crore viewers for the 34 matches of the tournament.As per Broadcast Audience Research Council (BARC) data shared by the broadcaster, the 34 matches have witnessed 24,500 crore minutes of total watch time, a growth of 18% in …
As the Tata IPL is progressing, the cricket fever has led to set new records not just in the sport but also in terms viewership. In an official release, broadcaster Disney Star stated that it has witnessed continued rise in TV viewership for the marquee tournament.According to the latest data released by BARC, Disney Star, …
India’s cricket fever has been propelling IPL 2024 viewership to record high. In an official release, broadcaster Disney Star stated that it has witnessed continued rise in TV viewership for the marquee tournament. According to BARC data, Disney Star has amassed a cumulative reach of 44.8 crore viewers over the first 22 days, comprising 26 …
Mumbai: Disney Star has rationalised ad rates for the ICC Men’s T20 World Cup 2024, compared to the previous edition held in 2022. The tournament is slated for June 1-29 in the United States and West Indies. On TV, the broadcaster is seeking ad rates of over Rs 6.2 lakh per 10-second spot from sponsors …
Indian Premier League is seeing records being set just not by the likes of Sunrisers Hyderabad or Kolkata Knight Riders in a season of massive runs, but the craze for the cash-rich league is also creating viewership records. Disney Star, the official broadcaster of Tata IPL, said citing BARC data that viewership records for the …
MUMBAI: The Indian Premier League (IPL) has smashed TV and streaming records, with both Star Sports and JioCinema recording strong viewership growth on the opening day. Chennai Super Kings trounced Royal Challengers Bangalore by six wickets on the opening day (March 22), which was preceded by a star-studded opening ceremony. According to an official statement …
Advertising deals for this year’s Indian Premier League (IPL) are taking longer to close due to a lack of clarity over its schedule because of the upcoming Lok Sabha elections, industry officials told ET. “Lack of clarity over the IPL schedule due to the clash with Lok Sabha elections has meant that a lot of …
Zee Entertainment Enterprises has come out with competitively priced packages for advertisements during the Indian Premier League (IPL) season, according to a senior executive, a move seen making it easier for brands that find IPL TV broadcaster Disney Star’s rates prohibitive. The packages offered by Zee Entertainment – which has more than 17% share in …
Zee Entertainment Enterprises plans to review its entire business portfolio following the collapse of a merger with Sony Group Corporation’s India units. The exercise is aimed at identifying businesses that generate maximum value and those that need to be focused on, Punit Goenka, managing director and chief executive, Zee, said during an analysts’ call on …
Mumbai: Zee Entertainment Enterprises has informed Disney Star that it won’t honour their $1.5-billion deal for International Cricket Council’s TV rights from 2024-2027, a move that could lead to a legal battle between the two broadcasters, people privy to the development said. Zee has cited the termination of its merger deal with Sony Group Corporation’s …