BARC: BARC increases TV viewership meter count to 59,000: Sources

Broadcast Audience Research Council (BARC), India’s sole TV viewership measurement body, has increased its meter count used for measuring viewership of Indian TV audiences to 59,000 and is on course to touch 65,000 in the near term, say sources privy to the development. BARC has set a target of installing 65,000 bar-o-meters which are used …

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T20 cricket league LLC to raise $10mn

NEW DELHI : Legends League Cricket (LLC), a global T20 cricket league with recently retired international cricketers, is looking to raise $10 million to develop the league further, Raman Raheja, a director of Absolute Legends Sports Pvt Ltd and chief executive of LLC, told Mint. Some of the big names in the league are Harbhajan …

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