Star Sports launches IPL 2021 campaign featuring MS Dhoni

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New Delhi: Star Sports has launched two promotional movies campaign, featuring Mahendra Singh Dhoni, as a part of its ‘India Ka Apna Mantra’, weeks earlier than the Indian Premier League (IPL) returns to tv on 9 April.

The campaign salutes the perspective of a era that’s redefining standard guidelines of the sport to beat challenges in life.

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The movies present Dhoni in two completely different avatars citing examples of cricketers equivalent to Rohit Sharma and Virat Kohli who’ve put aside standard knowledge to plan their very own ‘mantra’ to realize success.

Conceptualized by the inventive workforce of Star India, the first film opens in a martial arts coaching camp with college students enjoying cricket. Dhoni is seen educating the youngsters how the continued starvation for fulfillment generally is a driver for excellence. The Chennai Super Kings (CSK) captain cites his Mumbai Indians (MI) counterpart Rohit Sharma’s monitor file of profitable 5 IPL trophies and his starvation so as to add on to his tally in 2021.

The second promo opens in a summer time camp with kids prepared for a drill led by workforce chief Dhoni. The cricketer narrates the story of Virat Kohli and shares the message {that a} nicely channelised aggression may help obtain success.

“IPL 2021 is returning to Indian soil with plenty of anticipation throughout the nation. Our campaign displays the resilience, dedication and enterprise of the nation. We imagine IPL is a platform for expression of the identical ‘nothing is impossible’ spirit on the sphere,” said Sanjog Gupta, head – sports, Star India. “Hunger for fulfillment within the IPL evokes gamers to take dangers and problem standard knowledge. And it’s their interior perception and indomitable ‘must do’ spirit that drives their dedication. We see this as a ‘capturing the mood of a generation’ campaign – one which displays a extra assured, enterprising, entrepreneurial perspective of the nation.”

The campaign shall be promoted throughout tv, digital and social media platforms. Star stated that it’s going to prolong the campaign to print, out of doors and radio platforms nearer to the event date.

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