smart speakers: Smart speakers in India: How 4 key players stack


Smart speaker shipments in India crossed 1 million in mark in the yr 2020. According to a report by Techarc – a Gurgaon-based analysis agency, Amazon is the most important participant in the Indian smart speaker market with a market share of 80% by worth in 2020.
Among the options to Amazon, Xiaomi seems to be catching up quick. The firm launched its first smart speaker in 2020 and emerged because the second largest participant with a market share of 10%. Google and Apple are massive players with market share of seven% and three%, respectively.
Amazon bought three out of 5 smart speakers
According to the report, Amazon’s three smart speakers- Echo Dot (third Gen), Echo Dot (4th Gen) and Echo Dot with Clock (third Gen) are among the many best-selling 5 smart speaker fashions in 2020. Of these, Amazon Echo Dot (third Gen) was the primary promoting smart speaker in the nation.
Techarc says that the corporate affords a variety of smart speakers that helped its development. The reputation can be attributed to the corporate’s funding in constructing a content material and use case ecosystem by serving to growth of expertise. In India alone, Amazon has greater than 30,000 expertise to supply to customers, the report says.
New entrant Xiaomi shipped greater than 75,000 models in its first yr
Xiaomi made its entry into the smart speaker market with the launch of Mi Smart Speaker in September 2020. As per the Techarc report, the corporate has shipped greater than 75,000 models and has managed to garner 8% of market share by quantity and 10% by worth. Xiaomi Mi smart speaker is priced at Rs 3,999.
Apple makes an excellent begin
As per Techarc report, Apple made an excellent begin in the smart speaker phase in 2020. Apple Homepod and Homepod Mini smart speakers had been made out there in the nation from October 2020. Within only one quarter of shipments, the corporate gained 2% market share by quantity and three% market share by worth. Techarc says that over 84% of Apple smart speaker shipments had been of Homepod Mini mannequin.
Apple Homepod and Homepod Mini are priced at Rs 19,990 and Rs 9,990, respectively.
Google stands at third place
Techarc says the Google Home Mini was the third most promoting smart speaker mannequin in 2020. The analysis agency warns that the corporate might must revisit its technique because it may face severe competitors from the present and new entrants. The firm had 11% market share by quantity in 2020. But, the rising competitors may affect Google Android’s prospects in smart residence setting the place the smart speaker will play a central position.




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