Ever since Royal Enfield launched the 650cc Interceptor and Continental GT650 twins in 2019, the bike maker has been making waves in the Indian market. The next major launch this year from Royal Enfield will be the Hunter 350, an entry-level offering. Soon to follow the Hunter will be the Super Meteor 650 cruiser, which borrows its key mechanicals such as the engine and gearbox from the 650cc twins. A couple of 650cc Royal Enfield cruisers were spied recently, and from the looks of it, the motorcycle seems launch-ready. In terms of positioning, the Royal Enfield Super Meteor 650 cruiser is likely to sit at the very top fo the line-up, with a higher price than both the Interceptor and the Continental GT 650.
The reasons for this include the upside down front forks, alloy wheels, chunkier tyres, the tripper navigation console and a few other feature additions. The heart of the matter will be the smooth and reliable 647cc, four stroke parallel twin engine with a 270 degree firing angle. The motor makes 47 Bhp-52 Nm on the Interceptor and Continental GT, and similar outputs are expected on the Super Meteor 650 as well.
The gearbox will be a 6 speed unit with slipper clutch. In terms of safety equipment, dual channel ABS will be standard fare with hydraulic disc brakes on both wheels. Dual front disc brakes could be offered as well. A low seating position, and revised riding ergonomics thanks to the kicked out footpegs are other key changes on the new motorcycle. The new motorcycle is likely to be priced at under Rs. 4 lakh. Competition for Royal Enfield’s 650cc cruiser will come from the likes of the Kawasaki Vulcan 650 and the Benelli 502C cruisers.
Royal Enfield is consciously playing in the mid-segment motorcycle market, and isn’t showing any hurry to move out of the 300-800cc segment. Coming to think of it, this makes eminent sense. Royal Enfield’s primary market is India, and the roads here are best suited for motorcycles in the 300-800cc bracket. Anything more than this for leisure motorcycles may be overkill for the kind of road infrastructure India has.
Moreover, operating in this segment also allows Royal Enfield to price its motorcycles quite affordably, making them accessible to a vast number of buyers in India. Apart from selling bikes in India, Royal Enfield also has a significant export market spread across the length and breadth of the world. Even in export markets, Royal Enfield is known for its value-priced offerings, a proposition that the motorcycle giant wouldn’t want to alter in a hurry.