Earlier this week, outcomes of an Annenberg Foundation research commissioned by streaming big Netflix revealed that whereas they’ve made important strides connecting to audiences trying for Black and Asian content material, they’re falling behind with content material that gives illustration to Latinx folks. In response, La Borinqueña creator Edgardo Miranda-Rodriguez tweeted out a suggestion that the streamer ought to think about making a TV model of his acclaimed graphic novel character, and producing the sequence in Puerto Rico with a forged of Latinx performers. It’s the sort of tweet that content material creators toss on the market into the wind on a regular basis, however on this case, it caught the eye of some individuals who would possibly really have the ability to make it occur.
La Borinqueña is a Puerto Rican superhero, created by Miranda-Rodriguez and self-published by him with a variety of artists connected. Well-reviewed and a massive vendor for an indie e-book, La Borinqueña turned a way more seen character when she headlined Ricanstruction, a charity graphic novel from DC and Miranda-Rodriguez, through which La Borinqueña teamed up with quite a few DC superheroes, with the proceeds from the e-book going to charities to assist Puerto Rico recuperate from Hurricane Maria.
His tweet caught the eye of actor and filmmaker Rosario Dawson, who tweeted that she want to direct the pilot, ought to such a factor ever come to cross. Dawson herself has been noticed on multiple event sporting a La Borinqueña costume, and lent her voice to some latest public service messages that includes the character.
All of this led followers of actress Madison Reyes, who seems on Netflix’s Julie and the Phantoms, to create a #MadiAsLaBorinqueña hashtag marketing campaign on Twitter and Instagram. Reyes herself has mentioned she could be right down to do it if the chance got here up.
Some of this would possibly really feel like pipe goals, in fact; a few thousand tweets and a few movie star consideration would not, at face worth, really feel just like the sort of factor that will change the course of Netflix’s marketing strategy. But indie comics are additionally one thing the streamer has been inquisitive about of late, from The Umbrella Academy and The Old Guard to a raft of Mark Millar-created properties in growth. And, in fact, anyone dismissing fan actions out of hand ought to look no additional than what HBO Max has occurring this month with Zack Snyder’s Justice League.
“Numbers say it all,” Miranda-Rodriguez advised ComicBook in a assertion. “By 2023 Latinx buying power will be $1.9 trillion. U.S. born Latinx have been consuming content for generations that doesn’t reflect our experience nor stories. Until Latinx are in these board rooms, we will not be able to greenlight our own projects. The issue continues to be that Hollywood studios, both old and new, are run by predominantly white men. They are responsible to see the value in everything they decide to produce, whether it resonates with them or not. Unfortunately, our stories don’t resonate with them. Until we are seen as valued storytellers, we will continue to be left out. However, social media also adds an important variable here. Consumers now have a platform to articulate their wants and desires. Combine that with celebrities like Rosario Dawson who is using her platform to say that she wants to direct the pilot or Madison Reyes who says she wants to star in this. They then can mobilize their followers to demand that studios listen and that they give us the resources to produce our own stories.”
And there’s additionally a massive distinction between the likes of Dawson tweeting “heck yeah” at a hashtag and popping out and saying that she actively desires to do it. That’s what she needed to say in a assertion of her personal, through which she praised the character and instructed that she is actively searching for to develop one thing in stay motion.
“La Borinqueña is a brilliant character that has already generated so much goodwill in the world,” Dawson mentioned. “I’ve been a huge fan and grateful collaborator for years and am seeking to continue supporting her by producing and hopefully directing the pilot of a La Borinqueña series. To bring this character to life in live action, hopefully embodied by the incredibly talented Madison Reyes, would be a dream come true. We all need to experience representation on this level.”
“We are U.S. born and raised Latinx,” Miranda-Rodriguez added. “We work here, we’re educated here, we live here, and have families here. We have stories that speak to our experience here in the U.S. There are booming studios in Latin America that do very well, however they’re telling a different story than ours here in the U.S. We need U.S. Latinx from here directing, telling, producing, and starring in our own stories.”