New Delhi: Online gaming firm Games24x7 on Thursday introduced appointment of actor Ranveer Singh as brand ambassador for its fantasy sports activities platform My11Circle. The actor will characteristic in an built-in marketing campaign set to be launched on 6 April, two days earlier than the 14th version of Indian Premier League (IPL) begins.
“Films and cricket are two of India’s biggest passions. With the start of the T20 season, we are extremely proud to have Ranveer Singh on board. His energy, passion for cricket and excellence at his craft epitomise young and aspirational India. The new campaign led by Ranveer will be a tribute to young Indians and their ardour for the game,” stated Bhavin Pandya, co-founder and CEO of Games24x7.
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Singh is the most recent addition within the group of My11Circle’s model ambassadors, which incorporates former Indian captain Sourav Ganguly, Indian Test vice-captain Ajinkya Rahane, former Indian cricketer VVS Laxman and all-rounders Shane Watson and Rashid Khan.
Founded in 2019, Games24x7, the father or mother firm of My11Circle, claims to have 70 million sturdy consumer base and a portfolio that spans expert and informal video games. It is backed by traders like Tiger Global and The Raine Group.
“Over 17 million sports enthusiasts have enjoyed using their knowledge of the game to pit their wits against their heroes such as Sourav Ganguly, Shane Watson, Rashid Khan, and VVS Laxman. Our latest campaign, scheduled to be launched on April 6th is the perfect amalgam of entertainment and cricket skills, and an earnest endeavour to make cricket fans feel special,” stated Saroj Panigrahi, vice-president, My11Circle.
With the Board of Control for Cricket in India (BCCI) deciding to maintain the 14th version of Indian Premier League (IPL) earlier than empty stands, at the least within the preliminary part of the T20 league, on-line fantasy gaming platforms are anticipated to witness excessive curiosity from cricket followers. Therefore, gaming platforms are making ready to interact extra customers through the two months, with new in-app options, sign-up bonus, digital meet-and-greet periods with cricketers, and contests aside from launching campaigns and promotions.