PUMA signs multi-year partnership with Royal Challengers Bangalore


PUMA, the German sports activities model has returned to the Indian Premier League (IPL) with strategic long-term partnership with Royal Challengers Bangalore (RCB).

As a part of the deal, PUMA would be the official package companion of the workforce beginning the upcoming IPL season.

PUMA already has an on-going affiliation with Virat Kohli, captain of RCB and the Indian cricket workforce, which sells merchandise beneath the model one8.

“We are excited to partner with RCB, one of the most popular teams in the IPL. Our similar brand ethos coupled with the team’s growing fan base and extensive social following makes RCB our ideal partner on the cricket pitch,” Abhishek Ganguly, managing director, PUMA India and Southeast Asia. “Over the last few months, sport has had a positive influence by bringing about a sense of cheer among our consumers. With more people playing and following their favourite game, the culture of sport will definitely strengthen and evolve further. We are committed to fuelling this passion by continuing to invest in the right products, partners and players in the sporting ecosystem.”

Kohli added, “It’s great to welcome PUMA to the RCB family! A global brand with a strong sporting vision and great quality products, their extensive distribution network through offline and online channels will ensure fans have access to RCB merchandise across the country. Over the years, I’ve had a great experience working with the brand and I’m excited to see PUMA extend its partnership with the team that I play for.”

PUMA can have unique retailing rights to RCB’s take down and duplicate jerseys, including pan-India merchandise attain for the franchise throughout retail and e-commerce channels. The assortment may also embrace a fan-wear vary of polo tees, shorts, pants, flip flops and caps.

Rajesh V Menon, VP and Head of Royal Challengers Bangalore, mentioned, “RCB is delighted to associate with Puma, the only global sports brand associated with a T20 franchise, as our official kit partners. Both RCB and PUMA have common sensibilities and have built on a strong lifestyle proposition. We are positive that with PUMA’s marketing capabilities, fans will have access to not only great merchandise but also some very interesting activations and engagements through the IPL season and beyond.”

RCB merchandise shall be accessible in any respect PUMA shops, on puma.com RCB web site, cellular app and the RCB Bar & Café from the primary week of April.