Pro Kabaddi eyes July-October window; TV rights auction in April


The Pro Kabaddi League (PKL) will resume in 2021 after the COVID-19 pandemic pressured the cancellation of what would have been its eighth season in 2020. However, there’s a risk {that a} new broadcast accomplice could come on board on the Media Rights Auction subsequent month.

Since the inception of the PKL in 2014, Star India went from being broadcast accomplice in the inaugural season, to changing into a 74 p.c majority proprietor of the corporate, Mashal Sports, that owns the League in 2015. PKL viewership has elevated quickly ever since.

In a chat with The Indian Express, Mashal Sports CEO and PKL Commissioner Anupam Goswami describes the sporting property, and the financial potential that might be unearthed on the E-auction in April.


How has the expansion been for PKL over these years?

The enterprise of leagues continues to be nascent and can proceed to evolve for a really very long time. What is most gratifying is that Pro Kabaddi continues to guide. The most vital quantity for sports activities leagues are nonetheless in single digits – the variety of seasons you’ve carried out. We’re heading into Season 8 with a really structured plan, as a result of on the finish of the final season we needed to provide you with a brand new media rights deal for the groups who’re stakeholders.

Season 7 ended with 328 million viewers, 71 billion minutes of watchtime. In a land of huge numbers these are distinctive numbers for a brand new sport. So we’ve demonstrated that we’re an excellent media asset.

We began off in 2014 with eight groups, now we have now 12. For fairly a while we had the longest tenure for any entrance rating sports activities league in the nation. We nonetheless are the largest league in phrases of variety of matches.

Season 7 ended with 328 million viewers, 71 billion minutes of watchtime. (Source: Pro Kabaddi League)

Since kabaddi is an indoor sport and a contact sport, how will you go about conducting Season 8 with the pandemic nonetheless raging?

The pure window for Pro Kabaddi is the monsoon months – broadly June to October. We wish to conduct Season 8 in that window.

We will abide by each advisory, guideline, regulation that the union authorities and state governments have as a COVID-19 security protocol. We will undertake Covid security as an ethic additionally, to point out that an indigenous sport could be rigorous in phrases of wanting on the well being of the gamers and all officers concerned. The quarantine and security measures should be very rigorous.

It’ll take lots of understanding of expertise together with air-conditioning.

Will followers be concerned?

We will study from different conditions. We nonetheless have 4 months to go. The nature of presidency rules will even evolve, however we’ll look to be very protected.

Will gamers be required to take vaccines?

Having a vaccination for gamers and officers is a horny proposition. What we’ll do is abide by the steerage of related governments, together with the union sports activities ministry, and union well being ministry, in addition to their related state counterparts.

So far the union sports activities ministry has been very supportive of the thought of resumption of sports activities – notably sports activities league and the PKL, as a result of it’s been such a demonstrative league in some ways.

What has been the curiosity from different broadcasters concerning the PKL Invitation to Tender (ITT)?

That can’t be disclosed to make sure a good course of.

There is little question that we’re a considerable and robust media asset. PKL is the second largest league for tv viewership in the nation, second solely to cricket. To some extent been a catalyst in the evolving the kabaddi ecosystem. Kabaddi is not simply restricted to broadcast on TV and OTT however is current on Fantasy platforms, there are films, from Badlapur Boys to Panga, and documentaries made about Kabaddi, there are centered portals and enterprise fashions rising.

How essential is it for Star to carry on to this property?

We ought to differentiate between the function of Star as main investor of Mashal Sports, which owns the League, and Star the erstwhile broadcast accomplice. It may be very clear that PKL has change into an excellent media asset and that it will profit any media accomplice. But the function of Star in creating that media asset isn’t missed by anyone – it’s acknowledged by all stakeholders of PKL, together with franchises. We hope Star will come in large and take part in the media rights auction.

There had been stories that the franchises had been dissatisfied with the income share association Star had with them. What did you make of it?

There is not any disappointment. There is not any dissonance concerning the income share mechanism. It’s part of our contractual course of. It’s very clear with all stakeholders and all stakeholders are persevering with going ahead with that as a part of the media rights deal.

The franchises clearly see the worth of PKL as an excellent media asset. It’s come from there. And they’ve expectations of the media rights auction as effectively. The income share preparations in the PKL, which is totally between Mashal and the franchises, will proceed the way in which it has.

The income share quantity will enhance after the auction?

Yes, however that might be a mirrored image of the quantities on the media rights auction. The framework for distribution that stands will proceed as it’s. And that’s a really effectively detailed income share settlement between franchises and Mashal.

It’s part of a systemic course of. There is a continued framework in the way in which the media rights worth has been explored and realized.

What is the tenure for the brand new media rights deal?

The earlier one was from Season 2 to Season 7. The upcoming one might be a five-year deal from Season 8 to 12.




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