POP22 – Steve Lister, HH Global

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Steve Lister of HH Global began the final session with a discussion about the future of sustainable packaging. Following a series of examples of communications and packaging with misleading sustainability messages, including the ‘green’ paper bottle with a plastic inner lining, he then explored the confusion surrounding eco-labels and recycling logos.

According to Steve, the key to sustainable packaging is in effective design, with 80% of the environmental impact determined at the early design stage. This includes using less material, designing with disposal in mind, designing for sustainable materials, and actively promoting sustainability. The future of sustainable packaging lies in the use of new materials such as silphie fibre and ocean plastics.

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