This is how a used iPhone unit gets a second shot at life
According to TNW, the company that Apple selected to handle its trade-in business is an Irish firm called Alchemy, and in 2020 the company, with four employees and $2.5 million in pre-seed funding, won over Apple. James Murdock, Alchemy’s CMO, told TNW, “Buying refurbished goods has got a huge tailwind at the moment. More and …