OnePlus celebrates family time with ‘Stay Connected Stay Smarter’ campaign


OnePlus recently has unveiled a new campaign called ‘Stay Connected. Stay Smarter’ that’s aimed at getting family members closer to one another. The campaign will be represented by a TV commercial featuring Bollywood couple Shahid Kapoor and Mira Kapoor. This ad will see both the actors unconventionally urging the viewers to explore the bond of community with those around them instead of immersing themselves in screens all the time.

In case you are wondering why OnePlus wants to convey this message despite having its own lineup of TVs, this explanation from Ishita Grover, Director – Marketing Communications, OnePlus India, will help you understand. She said, “At OnePlus India, our community is at the heart of all our efforts. As a brand, we are always invested towards delivering the best for our community. While we are excited to deliver the best of smart TV technology which offers unparalleled connected ecosystem experience, we also want our users to not miss out on the beautiful moments in life. And much of these might be best enjoyed in living those moments by truly bonding with our loved ones. With this thought, we launched the “Stay Connected. Stay Smarter.” campaign. We wanted to provide our community with a delightful insight on defining quality moments in life by choosing to disconnect from their smart TVs for once, and thereby offer them a thought-provoking perspective to digital consumption. And we hope that our community will thoroughly enjoy this unique ad film and resonate with our campaign voice.”

The ad itself starts with Mira Kapoor watching a OnePlus TV while receiving her audio through the OnePlus Buds Pro earphones and controlling the TV with her OnePlus 10 Pro, thus highlighting the brand’s seamlessly connected ecosystem. When Shahid tries to convey an important message to her, he is not able to grab her attention because she is so engrossed in the screen. In the end, Shahid speaks about how this is a special time of the year and convinces her to disconnect. The film simultaneously also highlights the smart convenient features present on OnePlus TVs.

Regarding the ‘Stay Connected Stay Smarter’ campaign, Shahid Kapoor said, “We are living in a digital age where people across all age groups are quite invested in content consumption and might just miss out on celebrating milestone events with families. I firmly believe that the festive season is an apt occasion to remind people to switch off from their digital world and further strengthen their family bond by celebrating with their loved ones. The ‘Stay Connected. Stay Smarter.’ campaign has been beautifully crafted that leaves a strong message to bring families together and showcases how OnePlus’ seamless connectivity with other smart features can make life easier.”

OnePlus took its first step in the TV space back in 2019 and has since seen tremendous success. In the first half of 2022, it emerged as the fastest growing smart TV brand in terms of shipments. This milestone was complemented by YoY growth of a whopping 123 percent, according to the latest Counterpoint India smart TV shipments model tracker report for Q2 2022. OnePlus’ strong smart TV offerings also ensured that it is among top three smart TV brands of India in Q2 2022 as per the said report.

Speaking about these statistics, Saurabh Kapoor, Director of Brand and Category Management, OnePlus India said, “Through the ‘Stay Connected. Stay Smarter.’ campaign, our intent is to further strengthen the relationship with our community and help them make mindful choices in life. It is this very relationship that was the impetus behind OnePlus’ emergence as the fasting growing smart TV brand in India H1 2022 with a 123% YoY growth rate, and today, OnePlus is among the top 3 smart TV brands in the overall TV market in India in Q2 2022, as per the latest Counterpoint report. It is our community’s trust and support that has led to our success. And therefore, through campaign efforts like “Stay Connected. Stay Smarter.”, we hope to also help our community derive a better quality of life with their loved ones”.

Among the most successful products from the company has been the OnePlus TV U1S range that includes 50, 55, and 65-inch models with 4K resolution panels. The extremely bright U1S TV comes with HDR10+ certification as well as HDR10 and HLG support, offering high-contrast visuals that lead to great immersion levels. This experience is further enhanced by the fact that the TV uses 10-bit colour depth, which gives it the capability to render one billion colours. For cinema enthusiasts, these two features alone should have them convinced about purchasing the OnePlus TV U1S.

The TV also ships with the Gamma Engine, which is a suite containing subtle enhancements that make a big difference to the viewing experience. For instance, watching cricket and football matches is an absolute treat with the MEMC technology that delivers smoother frames. And viewing non-HD content is also way more pleasing thanks to the Super Resolution feature that upscales content for crystal-clear picture quality.

When it comes to sound too, the OnePlus U1S TV has all its bases covered. 30W stereo speakers make their way into the TV for providing booming sound to all corners of the room. Not only are these speakers Dolby Audio certified but they are also co-tuned with Danish loudspeaker maker Dynaudio. No matter what you’re watching, having such cutting-edge speakers providing you audio output definitely leads to higher levels of immersion. Gamers will also be mighty pleased with the crisp audio output produced by this TV’s speakers.

There are many other impressive aspects to the OnePlus U1S TV as well. These include its range of smart connectivity features. The Speak Now functionality gives you access to Google Assistant without the need to speak into the remote. You can switch apps, change channels, turn off the TV, and do much more using just your voice. There’s diverse integration with OnePlus devices as well, creating a rich ecosystem. Thanks to OnePlus Connect 2.0, you get full access to the TV’s functions using your OnePlus phone. Additionally, this TV supports Miracast, DLNA and Chromecast and allows you to effortlessly share photos and videos with your family using the Shared Album feature.

All these excellent attributes, yet the OnePlus U1S TV still remains in the sweet spot when it comes to the price. You can buy the models from the series here from the OnePlus official website. Its 50-inch model is priced at Rs 37,999, while its 55-inch model can be yours at Rs 42,999. As for the large 65-inch variant of the TV, it has been priced at Rs 61,999. This festive season, OnePlus’s ‘Better Together’ campaign should really make more people aware of the brilliance of the U1S TV.



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