Tourists are loving Bali right now. The island is well on track to being as busy in 2023 as before the pandemic.
Yet, as Bali enters its ‘New Era’ destinations that were previously little known to tourists are starting to boom in popularity, and a prime example of this is Melasti Beach in Uluwatu.
Melasti Beach in the resort of Uluwatu is thriving. The stunning beach marks the southernmost point on the island of Bali and is a place of deep spiritual significance to Balinese Hindus.
Melasti Beach is technically in Unggasan, but areas like Unggasan, Kutuh and Pecatu are more commonly known to tourists simply as Uluwatu.
Before the pandemic, Melasti Beach was a destination used more frequently by local communities for ceremonies and some tourists, but in 2023 the beach has been one of the most popular spots on the island.
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The Chief Management or Manager of Melasti Beach, Wayan Karnawa, told reporters that there has been a surge in tourist interest in the area.
He said “From before the pandemic, even now visits have increased by approximately 30 percent. Previously the maximum was 2,000 people per day but now it can be 3,000 people and on national holidays it can be up to 10,000 people per day.”
Travel data shows that 1,054,646 people have visited Melasti Beach until the first week of September. This amounted to 249,726 foreign tourists and 804,920 domestic tourists. Karnawa said that the beach is particularly popular with tourists from Australia, Russia, and China.
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Karnawa said that tourism development in the area is proving beneficial to local communities. There are several small businesses operating on the beach front and the arrival of more high-end beach clubs has helped increase awareness of Melasti Beach among tourists.
Mïnoo Beach Club is proudly the southernmost beach club in Bali and offers guests the chance to kick back and relax on one of the most pristine stretches of the Bukit Peninsula
Local beach managers like Karnawa are hopeful that the ‘good fortune’ of growing interest in Melasti Beach will keep going.
He said if interest continues “there will definitely be an economic stretch from local residents and beach clubs. There are still buses that come today, although not as many as during the school holidays from June to July.”
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Like many beaches in the Uluwatu area, managers in charge of Melasti Beach are working to ensure that the coastal getaway prioritizes public safety and environmental protection.
Karnawa said “We continue to receive input and suggestions from visitors, but so far we have always received the impression of a good message, no one has excessive complaints. I hope the guests here like the panorama at Melasti Beach and visits can be even more increased.”
To help maintain the safety and comfort of tourists managers at Melasti Beach are adding more lifeguards on duty, with up to nine lifeguards on duty at any given time.
The beach will be open to the public until 7 p.m. every day. They have also moved informational signage to make it easier for tourists to read.
Melasti Beach is not the only beach along the southern coast of the Bukit Peninsula to be getting an injection of attention and resources.
Pandawa Beach, which sits just east of Melasti Beach, will be receiving huge investment from the regency government.
Much like Melasti Beach, Pandawa Beach has been receiving a huge surge of interest from both international and domestic tourists.
The Regent of Badung, I Nyoman Giri Prasta, has committed IDR 50 billion of the 2024 annual budget to make improvements for tourists at the beach.
Speaking last week, the Head of the Kutuh Traditional Village confirmed that funds will be spent on improving the entrance to the beach, the main plaza area, the parking area, constructing a children’s play area as well as building a tsunami shelter with detection stations and a Bhishma statue.
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