Nokia’s European market share reportedly halved in Q1 2021

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The collapse of Huawei and Honor has left an enormous opening in the European smartphone market. The likes of OnePlus, Xiaomi, Oppo, and Realme all cashed in final quarter and boosted their respective market shares, however HMD Global-backed Nokia didn’t do the identical.

Nokia didn’t capitalize on Huawei’s collapse


Counterpoint Research
has revealed to SuomiMobiili (by way of NokiaMob) that Nokia accounted for lower than 2% of the European smartphone market in Q1 2021 and noticed its general smartphone shipments halve versus Q1 2020.

The actual variety of shipped gadgets hasn’t been launched, however Counterpoint reported 1.7 million Nokia smartphone shipments for Q1 2020. If shipments did halve final quarter, it means that round 850,000 Nokia gadgets had been shipped in Europe.

It’s price noting that HMD Global solely introduced and launch one new smartphone — the Nokia 1.4 — throughout the quarter. It selected to delay its absolutely refreshed funds and mid-range lineup till this quarter, so it’ll be fascinating to see the Q2 2021 numbers as soon as they’re launched in July.

Unlike opponents which generally wager on spectacular inner {hardware}, HMD Global is focusing its efforts on offering common software program updates and lengthy battery life. Whether that’s sufficient to draw European clients will stay to be seen.

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