No surprise as the Apple Watch remained the world’s top selling smartwatch during Q4 2020


The newest information from Counterpoint Research (through AppleInsider) actually reveals how one firm is dominating the smartwatch trade. And regardless that Timex takes a licking and retains on ticking, it’s not the firm we take into consideration (though it did launch its first timepiece in 1854). Actually, you do not must be a genius to determine the reply. All it is advisable do is get a glimpse at the wrists of the individuals round you and you may see that many are sporting the Apple Watch.

As anticipated, Apple dominated the international smartwatch market during the fourth quarter of 2020.

Counterpoint says that the Apple Watch accounted for 40% of all smartwatch gross sales during the fourth quarter of 2020; the closest rival was Samsung with simply 10% of the market during the interval from October by means of December 2020. During the earlier 12 months’s fourth quarter, Apple owned 34% of the smartwatch market share whereas Samsung had 9%. Overall gross sales during the quarter have been barely decrease on a year-over-year foundation due to the coronavirus. Counterpoint mentioned that smartwatches turned in “an almost flat 2020” in comparison with the previous 12 months.

The researcher mentioned that the Apple Watch Series 6 and the Apple Watch SE collectively accounted for the supply of 12.9 million items in the quarter. Samsung noticed its share rise 1% on an annual foundation because of the launch of the Galaxy Watch 3 during the second half of 2020. After Apple’s 40% share of the smartwatch market during Q4 2020, and Samsung’s 10%, Huawei was third during the fourth quarter with an 8% slice of the smartwatch pie. Fitbit was subsequent with a 7% share adopted by BBK; the latter consists of manufacturers such as Oppo, Vivo, OnePlus, Realme and iQOO. It accounted for six% of smartwatch manufacturing during the Q4 of 2020. The “others” class made 31% of the smartwatches bought during the fourth quarter.

Apple continues including well being associated options to the Apple Watch. In Series 6 it added a blood oxygen sensor that determines whether or not you might be sending sufficient oxygen all through your physique. This software, recognized as a  pulse oximeter, may provide you with a warning upfront whether or not you do have COVID-19. The Series 7 Apple Watch was initially thought to incorporate a sensor that may monitor the consumer’s blood glucose stage. With that studying, diabetics are in a position to decide how a lot insulin they should inject themselves with earlier than they sit all the way down to eat. However, the newest phrase from Apple is that this function is not going to be prepared in time for this 12 months’s Apple Watch. That is just too unhealthy as a result of providing such a function on the Apple Watch may save diabetics a ton of cash and ache. Apple’s check could be non-invasive so there could be no want for the consumer to prick himself with a pointy needle and draw blood. There additionally could be no have to constantly purchase the disposable strips used to check with.

Counterpoint analyst Sujeong Lim says that Apple’s rising market share regardless of its quite hefty value implies that smartwatches with greater Average Selling Prices are benefiting from greater demand. Lim says, “The smartwatch market is being driven by three premium brands – Apple, Samsung and Huawei,” she mentioned. “We believe the ASPs will continue to rise over the next two to three years as these companies’ flagship models continue to lead. On the other hand, Apple’s success with its Watch SE model will likely spur others like Samsung to release similar variants, moving closer to the mass market.”

The Apple Watch SE is a less expensive model of the Apple Watch that eliminates a few of the well being options and the new always-on-display. It is priced $120 cheaper than the Apple Watch Series 6 and is a era behind relating to chips. However, it’s a serviceable gadget that may certainly be the first step for a lot of on that highway titled “the Apple ecosystem.”




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