No strain, Dave Rennie.
Cadbury govt Darren O’Brien bought on the entrance foot along with his want record at Rugby Australia headquarters after the disclosing of a brand new Wallabies jersey that’s profitable good critiques and has triggered a plethora of dangerous puns.
“Dave, we hope you’ll be able to give us a Rugby Championship, Bledisloe Cup and Rugby World Cup in France, if that’s not too much to ask for on the first day of the sponsorship,” O’Brien quipped.
“He will,” RA chairman Hamish McLennan replied.
“You might even see some Wallabies chocolates around Easter next year.
“We’re actually thrilled.”
Cadbury replaces Qantas as the Wallabies’ major sponsor.
The five year sponsorship deal continued the positive momentum for Australian rugby after Saturday’s thrilling Super Rugby AU grand final was watched by a crowd of 41,637 at Suncorp Stadium and 464,000 on Channel Nine.
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The new Wallabies strip is the same colour as the famous 1991 jersey from Australia’s first Rugby World Cup winning squad.
The ‘back to the future’ colour scheme was voted on in January by some of the game’s most influential figures.
“The jersey is essential to our id as a group and a nation, and it is vital that it has a nod to its heritage and in addition appeals to our supporters,” McLennan said.
“Just just like the Wallabies, Cadbury are an iconic model who’ve stayed on the very high of their sport for generations. I wish to thank them for becoming a member of us on this journey forward.
“I have spent my life working with great brands and there is no better brand than Cadbury in terms of its values and its success, and they are perfect for Australian rugby.”
The Cadbury emblem will adorn the brand new Wallabies jersey for the opening Test in opposition to France on the Sydney Cricket Ground on July 7 and the Wallaroos shorts of their opening Test in opposition to Samoa on July 17 at Suncorp Stadium.
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