New-Normal-Proofed Advertising Trends | Inquirer Business


Raoul Buencuchillo, President of HDI Admix

Though 2020 has been a difficult 12 months for your complete outside promoting, 2021 is starting to create a unique story particularly for manufacturers and corporations who had been capable of instantly transfer ahead and adapt to the brand new regular. Now that individuals are changing into increasingly more comfy exterior (with carrying face shields and face masks part of life), outside ads are on the rise as soon as once more. Here are the most recent promoting channel traits you should use and apply on your 2021 campaigns shared by one of many main promoting options group within the nation, HDI Admix.

While different manufacturers have taken a step again with their promoting budgets, some manufacturers are making the most of the uncluttered view of the roads by placing up essentially the most inventive messaging and visuals on billboards.

“We were surprised. Though there is a portion of our sites occupied by big companies. SMEs and start-ups are also becoming more aggressive in terms of traditional OOH placements.” shared Raoul Buencuchillo, President of HDI Admix.

“I think the edge of traditional OOH is that it provides an unskippable huge platform. And if you couple it with a material that is eye-catching and triggers the interest of your target market, you can maximize the power of OOH, just like the first-ever dynamic lightbox. This bus shed execution is stunningly flashing through night and day on the busy highway of EDSA will for sure attract everyone’s attention.” shared Raoul.

HDI Admix additionally added the Jeepney Passenger Divider to boost their conventional ‘Jeepney Ads’, to excite our viewers whereas they’re on their journey and to adapt to the brand new regular transportation.

If you’re a model with celeb endorsers, that is the proper platform to attach along with your clients. Just by placing the face of your endorser on Jeepney Passenger Divider, not solely will you make your goal buyer get “kilig”, however they can even positively keep in mind that your model made their each day commute extra enjoyable and thrilling!

To additionally adapt to the 360-shift in viewers habits and essentially the most advanced stage of the promoting world, HDI Admix additionally added digital promoting platforms in addition to Beep playing cards to their ever-growing presents. This is to assist manufacturers turn out to be prime of thoughts, and best choice by being current in a number of buyer touchpoints.

HDI Admix’s Multi-Touchpoint Plan goals to set off the viewers curiosity by way of huge platforms, excite them by way of inventive executions in transit advertisements or mini billboards and affect them with successful digital methods and presence.


While in the course of adapting and innovation, HDI Admix had its justifiable share of challenges too. In 2020, the HDI Admix and its sister firms HDI Stopovers and HDI Adventures had been concerned in some authorized controversies following the indictment of its former administrators and officers for violation of P.D. 1018, in any other case often known as Anti-Dummy Law, which limits the possession and administration of Mass Media to Filipino Citizens.

“It has always been our position that HDI Admix, HDI Stopovers and HDI Adventures are not engaged in the business of mass media. That being said, there is no way that the officers of the company –former or current, can be said to have violated said laws. As a lawyer, I have respect for the findings of the Office of the Prosecutor, but the courts of law will have to rectify these findings if only to assure us all that justice is indeed served,” Atty. Ma. Paz A. Llasos-Ortega, HDI’s company authorized counsel stated.

 Fortunately, the Metropolitan Trial Court of Quezon City dismissed the case for violation of PD 1018. The court docket held that the officers and administrators couldn’t be charged with violation of P.D. 1018 since there isn’t a conclusive and binding willpower but that the HDI companies are mass media entities within the first place. It went on to emphasise that the 2016 SEC OGC Opinion itself, supposedly classifying HDI as mass media and which has been the premise for the discovering of possible trigger by the Office of the City Prosecutor, supplies that it can’t be used as standing rule binding upon the courts.

Raoul Buencuchillo, President of HDI Admix and the HDI staff

“We are glad to share the news that HDI has recently received the Decision in the said case wherein the trial court declared that HDI Admix, HDI Adventures and HDI Stopovers are NOT engaged in mass media. With this judicial pronouncement, we are hopeful that the court will eventually dismiss the Anti-Dummy Case because there is simply no legal and intelligent basis to rule otherwise.” shared Atty. Llasos-Ortega.

Strengthened by challenges for years, HDI Admix discovered that each disaster comes with alternatives. And apart from the enterprise side of it that can unfold the inside robustness of the corporate.

“Yes, we are definitely starting 2021 stronger and we are more than 100% ready to face the coming years full of determination and perseverance for our clients and partners. We would not be having a positive shift this year, despite the challenges, if it weren’t for our employees, clients, and partners who continuously support and believe in us. This authenticates the integrity and reputation of HDI Admix in the advertising industry.” shared Raoul.

With a lot enthusiasm, ardour and dedication, HDI Admix, unquestionably, will hearth up within the coming years whereas creating legacies within the promoting trade.


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