NBA 2K21 and Other Take-Two Games Being $70 is Something Players are “Ready” for Says CEO


After sticking to the $60 value level for years, the trade as a complete appears to be transferring towards $70 next-gen video games, with NBA 2K21 being one of many first titles to announce the transfer. There’s been loads of intense debate in regards to the next-gen value hike, however in keeping with Take-Two CEO Strauss Zelnick, gamers are “ready for it.” Here’s what he needed to say on the latest Morgan Stanley Technology, Media & Telecom Conference (thanks to Video Games Chronicle for the transcription).

We introduced a $70 value level for NBA 2K21, our view was that we’re providing an array of extraordinary experiences, plenty of replayability, and the final time there was a frontline value improve within the US was 2005, 2006, so we predict customers have been prepared for it.

Despite being positive followers are prepared for $70 video games, Zelnick wouldn’t decide to the worth level for further titles, merely promising to ship worth for cash sooner or later…

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We haven’t mentioned something about pricing different titles up to now, and we are likely to make bulletins on a title-by-title foundation, however I feel our view is [that we want to] all the time ship extra worth than what we cost, be certain that the buyer has the expertise and […] the expertise of paying for it, each are constructive experiences. […] So we all the time need to ensure that customers really feel like we ship rather more than we ask in return, and that’s true for our present shopper spending as nicely.

Zelnick’s justification of the $70 next-gen model of NBA 2K21 is considerably questionable, as I truly discovered it to be a moderately stripped-down expertise in my full evaluation. Sure, the on-court motion seems to be and feels nice, however in comparison with previous entries, replayability is a little bit of an Achilles heel. But then, I feel everyone knows video games aren’t growing in value as a result of they’re going to be getting extra content material.

What do you assume? Are you prepared for $70 video games?




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