Fashion e-tailer Myntra is altering its logo following a complaint by a Mumbai-based activist who alleged that the model’s signage was offensive in the direction of women. When contacted, Myntra confirmed the event.
The logo is being modified throughout Myntra’s web site, app and packaging materials.
The complaint had been lodged final month with the cyber cell in Mumbai by Avesta Foundation’s Naaz Patel.
Speaking to PTI, Rashmi Karandikar, Deputy Commissioner of Police (Cyber Crime) mentioned a complainant had approached the cyber crime police station within the matter.
“We called a meeting with Myntra following the complaint, they (Myntra) came and agreed to change the logo. They have sent an e-mail as well on the same,” she mentioned.
In a tweet, Avesta Foundation mentioned: “Congratulations to our founder. She did it what apparently seemed impossible. Thank you everyone for your support. We’re overwhelmed by the response. Kudos to @myntra for addressing the concerns and respecting the sentiments of millions of women”.
However, the matter has drawn a blended response from netizens. While some have welcomed the corporate’s determination to alter the logo, many mentioned such calls for for logo changes appeared whimsical.
Flipkart group firm Myntra is among the largest style e-retailers within the nation. During its ‘End of Reason Sale’ final month, it offered 11 million objects whereas catering to greater than 5 million orders.
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