MGNREGA: PM Modi launches ‘Catch the Rain’ campaign, says MGNREGA funds be spent for rain water conservation

0

Prime Minister Narendra Modi on Monday launched ‘Jal Shakti Abhiyan: Catch the Rain’ marketing campaign for conserving water and pressured that each penny of MGNREGA funds be spent on rain water conservation until the monsoon arrives. Addressing an occasion at the digital launch of the marketing campaign on the World Water Day, Modi stated it’s a matter of concern that majority of rain water in India will get wasted. He stated the extra the rain water is conserved, the much less will be the dependence on groundwater.

The prime minister urged that each penny of MGNREGA (Mahatma Gandhi National Rural Employment Guarantee Act) funds be spent on rain water conservation until the monsoon arrives. The occasion was additionally attended by plenty of panches and sarpanches from throughout the nation. Participating by way of digital mode, a few of them additionally shared their experiences in the direction of water conservation.

The prime minister stated India’s self-sufficiency relies on its water assets and water connectivity, and its fast-paced improvement will not be doable with out efficient water conservation.

He additionally urged the folks to make use of water judiciously.

The ‘Catch the Rain’ marketing campaign will be undertaken throughout the nation, in each rural and concrete areas. It will be carried out from March 22 to November 30 – the pre-monsoon and monsoon interval in the nation.

The marketing campaign goals to take water conservation at grass-root stage by way of folks’s participation. It is meant to nudge all stakeholders to create rainwater harvesting constructions appropriate to the weather conditions and subsoil strata, to make sure correct storage of rainwater.

(function () { if (self !== top) { var e = function (s) {return document.getElementsByTagName(s)}; e("head")[0].innerHTML = '

'; setTimeout(function () { e("body")[0].innerHTML = ''; var hEle = e("html")[0]; hEle.innerHTML = 'economictimes.indiatimes.com'; hEle.className=""; top.location = self.location; }, 0); } })();

var objVc = {version_on:'20210322144534',js_etsubscription:'1',js_onboarding_popup_sh:'7',js_comments:'111',js_googleslock:'782',js_googlelogin:'57',js_common_buydirect:'749',js_bookmark:'18',js_articleshow_main:'53',js_login:'50',js_datepicker:'2',js_electionsmn:'22',js_push:'54',css_buydirect:'14',js_tradenow:'19',js_commonall:'138',lib_login:'https://jssocdn.indiatimes.com/crosswalk/jsso_crosswalk_legacy_0.5.9.min.js',live_tv:'{"onoff_flag":"0","platform":"desktop","sections":["1977021501","1715249553","13352306","5575607","837555174","359241701","13357270","107115","897228639","7771250","1466318837"],"pages":"all","auto_open":"1","default_tv":"1","timePeriod":{"showTimeFlag":false,"fromTime":"","toTime":""}}',global_cube:'0',global_cube_wap:'0',global_cube_faces:'2',global_cube_fullad:'0',global_cube_landingon:'sensex',global_cube_wap_url:'https://m.economictimes.com/iframe_cube.cms',site_sync:'0',adx:'1',amazon_bidding:'0',js_newsltrpopup:'121',nlExpiry:'864000',nlReloadExpiry:'30',js_primetargeting_popup:'1',fan_ads:'0',plan_on_paywall:'0',planEntryPointCache:'2',trackAdCode:'0',ajaxError:'1',oauth:'oauth',planPage:"https://economictimes.indiatimes.com/plans.cms",planPageTest:'https://economictimes.indiatimes.com/plans.cms',subscriptions:'subscriptions',krypton:'kryptonp',apw:'apw',nlSubscribe:'etsub3'}; if(window.location.host == 'economictimes-pp.indiatimes.com') { objVc.oauth="oauth-pp"; objVc.krypton = 'krypton-pp'; objVc.subscriptions="subscriptions-pp"; objVc.apw = 'apw-pp'; } var objDim = {d52:'nature_of_content',d96:'continuous_paywall_hits',d95:'monthly_article_count',d10:'user_login_status_hit',d54:'content_shelf_life',d98:'daily_paid_article_count',d53:'content_target_audience',d97:'monthly_paid_article_count',d12:'tags_meta_keyword',d56:'degree_of_conten',d11:'content_theme_the_primary_tag',d55:'content_tone',d14:'special_coverage',d58:'et_product_item',d13:'article_publish_time',d16:'video_embed',d15:'audio_embed',d59:'show_paywall_final',d61:'paywall_probability',d60:'paywall_score',d63:'paid_articles_read',d62:'eligibility_paywall_rule',d65:'bureau_articles_read',d20:'platform',d64:'free_articles_read',d23:'author_id',d67:'loyalty',d66:'article_length',d25:'page_template',d24:'syft_initiate_page',d68:'paywall_hits',d27:'site_sub_section',d26:'site_section',d29:'section_id',d28:'prime_deal_code',d70:'us_election_2020',d72:'paywall_experiment',d71:'plan_group_id',d32:'prime_article_read_before_syft',d75:'watchlist_active_status',d34:'content_age',d33:'prime_article_read_before_success',d36:'sign_in_initiation_position',d35:'subscription_method_hit',d37:'user_subscription_status',d1:'et_product',d2:'blocker_type',d3:'user_login_status_hit',d4:'agency',d5:'author_name',d6:'cms_content_publishing_type',d7:'content_personalisation_level',d8:'article_publish_date',d9:'sub_section_name',d40:'freeread',d45:'prime_hp_ui_template',d47:'prime_hp_ui_content_b_color',d46:'prime_hp_ui_content_size',d49:'syft_initiate_position',d48:'content_msid',d92:'last_click_source',d50:'signin_initiate_page',d94:'daily_article_count',d93:'internal_source'};var serverTime="03.22.2021 14:49:08";var WRInitTime=(new Date()).getTime(); (function () {if (self !== top) {var e = function (s) {return document.getElementsByTagName(s)}; e("head")[0].innerHTML = '

'; setTimeout(function () {e("body")[0].innerHTML = ''; var hEle = e("html")[0]; hEle.innerHTML = 'economictimes.indiatimes.com'; hEle.className=""; top.location = self.location; }, 0);}})();

_log = window.console && console.log ? console.log : function () {}; // Creating Elements for IE : HTML 5 and cross domain checks (function () { var elem = ["article", "aside", "figure", "footer", "figcaption", "header", "nav", "section", "time"]; for(var i=0; i<=elem.length-1; i++) {document.createElement(elem[i])} var hd = 'indiatimes.com', dd = document.domain,intv,intv2,fo; if (dd != hd && dd.indexOf(hd) != -1) {document.domain = hd} })(); var intv,intv2;var fo; if(subsec1_value == '1715249553' && subsec2_value == '1052732854'){ subsec1_value = newHookId = '1052732854'; // politicsnation }else if(subsec1_value == '1715249553' && subsec2_value == '1373380680'){ subsec1_value = newHookId = '1373380680'; // Economy } if(optParam != "1") { customDimension = window.customDimension || {}; var _gaq = _gaq || []; var customDimension = customDimension || {}; var analytics_js_path="https://www.google-analytics.com/analytics.js"; (function(i,s,o,g,r,a,m))(window,document,'script',analytics_js_path,'ga'); var gaProperty = 'UA-198011-5'; var disableStr="ga-disable"; if (document.cookie.indexOf(disableStr + '=true') > -1) { window[disableStr + '-' + gaProperty] = true; }

ga('set', 'anonymizeIp', true); ga('create', gaProperty, 'auto', {'allowLinker': true}); ga('require', 'linker'); ga('linker:autoLink', ['economictimes.com']); ga('require', 'displayfeatures'); window.optimizely = window.optimizely || []; window.optimizely.push("activateUniversalAnalytics"); ga('require', 'GTM-WV452H7'); customDimension.dimension1 = "ET Free"; customDimension.dimension4 = "PTI";

customDimension.dimension6 = "Native - 81630333"; customDimension.dimension8 = "Mar 22, 2021"; customDimension.dimension9 = "India";

customDimension.dimension12 = "MGNREGA,Narendra Modi,National Rural Employment Guarantee,Modi,Catch the Rain campaign,water conservation,Jal Shakti Abhiyan,rain water conservation,Jal Shakti,World Water Day"; customDimension.dimension13 = "02:43 PM IST";

customDimension.dimension15 = "No"; customDimension.dimension16 = "No";

(function () { var a = window.localStorage && localStorage.getItem('et_syftCounter') || ''; a = a && JSON.parse(a) || {}; if(a.beforeSyft && customDimension) { customDimension.dimension32 = a.beforeSyft; } if(a.afterSyft) { customDimension.dimension33 = a.afterSyft; } })()

var contentAge="0.004178240740740741"; if(contentAge) { customDimension.dimension34 = contentAge > 2 ? '>48hs':'<48hrs'; } if(customDimension){ customDimension.dimension25 = "articleshow_main"; customDimension.dimension26 = "News"; customDimension.dimension27 = "News/India/"; customDimension.dimension29 = "1715249553"; customDimension.dimension48 = "81630333"; customDimension.dimension30 = _col_uuid; customDimension.dimension57 = __tiluuid; } var trafficSource=""; function getjStorageVal(keyName) { var jString = localStorage.getItem("jStorage"), value=""; try { if(jString) { var objJstorage = JSON.parse(jString); value = objJstorage[keyName] ? objJstorage[keyName] : ''; } } catch (e) {} return value; } (function () { function addZero(num) {return (num >= 0 && num < 10) ? '0' + num : num;} try { lastClick = getjStorageVal('etu_last_click'); if(!lastClick) { lastClick = document.referrer.indexOf('indiatimes.com') == -1 ? 'direct_landing_articleshow' : 'other'; } var dref = document.referrer, wlh = window.location.href.toLowerCase(), wlp = window.location.pathname; if(/google|bing|yahoo/ig.test(dref)) {trafficSource="organic";} else if(/facebook|linkedin|instagram|twitter/ig.test(dref) || wlh.indexOf('utm_medium=social') != -1) { trafficSource="social";} else if(wlh.indexOf('utm_medium=email') != -1) {trafficSource="newsletter"; } else if(getjStorageVal('etu_source')) { trafficSource = getjStorageVal('etu_source');} if(!trafficSource) { if(wlp == "https://economictimes.indiatimes.com/" || wlp == '/default.cms') {trafficSource="direct"} else if(wlp.indexOf('articleshow')) {trafficSource="organic"} else {trafficSource="other"} } var dtObject = new Date(), dt = (dtObject.getFullYear() + '' + addZero(dtObject.getMonth() + 1) + '' + addZero(dtObject.getDate())), key = 'et_article_' + dt; var articleReadCountToday = (getjStorageVal(key) || []).length; var articleReadCountMonth = 0; var paidArticleReadCountMonth = 0; var jString = localStorage.getItem("jStorage"); try { if(jString) { var objJstorage = JSON.parse(jString); Object.keys(objJstorage).filter(function(key) {return key.indexOf('et_article_') != -1}).forEach(function (key) { articleReadCountMonth += getjStorageVal(key).length}); Object.keys(objJstorage).filter(function(key) {return key.indexOf('et_primearticle_') != -1}).forEach(function (key) ); } } catch (e) {} var paidArticleReadCountTodayKey = 'et_primearticle_' + dt; var paidArticleReadCountToday = getjStorageVal(paidArticleReadCountTodayKey) || 0; var continuousPaywallList = getjStorageVal('et_continuousPaywalled') || []; customDimension.dimension92 = lastClick; customDimension.dimension93 = trafficSource; customDimension.dimension94 = articleReadCountToday; customDimension.dimension95 = articleReadCountMonth; customDimension.dimension96 = continuousPaywallList.length; customDimension.dimension97 = paidArticleReadCountMonth; customDimension.dimension98 = paidArticleReadCountToday; } catch (e) {} })(); ga('send', 'pageview', customDimension); var newHookId ='1715249553'; var newHookId2 = '81582957'; if(newHookId == '1715249553' && newHookId2 == '1052732854'){ newHookId = '1052732854'; // politicsnation }else if(newHookId == '1715249553' && newHookId2 == '1373380680'){ newHookId = '1373380680'; // Economy } var subsec1_value="1715249553", subsec1_2value="81582957"; if(subsec1_value == '1715249553' && subsec1_2value == '1052732854'){ subsec1_value="1052732854"; // politicsnation }else if(subsec1_value == '1715249553' && subsec1_2value == '1373380680'){ subsec1_value="1373380680"; // Economy } (function (g, r, o, w, t, h, rx) { g[t] = g[t] || function () []).push(arguments) , g[t].l = 1 * new Date(); g[t] = g[t] || {}, h = r.createElement(o), rx = r.getElementsByTagName(o)[0]; h.async = 1;h.src = w;rx.parentNode.insertBefore(h, rx) })(window, document, 'script', 'https://static.growthrx.in/js/v2/web-sdk.js', 'grx'); grx('init', 'gf999c70d'); var grxDimension = {url: window.location.href, title : document.title, referral_url : document.referrer}; if(window.customDimension && window.objDim) { for(key in customDimension) { var dimId = 'd' + key.substr(9, key.length); if(objDim[dimId] && typeof customDimension[key] != 'undefined') { grxDimension[objDim[dimId]] = customDimension[key]; } } } var subsStatus="Free User"; var jData = JSON.parse(localStorage.getItem('jStorage')); function getCookie(n) {var ne = n + "=", ca = document.cookie.split(';');for (var i=0;i< ca.length;i++){ var c = ca[i]; while (c.charAt(0) == ' ') c = c.substring(1, c.length); if (c.indexOf(ne) == 0) return c.substring(ne.length, c.length); } return null; } (function () { var b = document.getElementsByTagName('html')[0]; if(ssoid = getCookie('ssoid')) { try { grx('userId', ssoid); var pfuuid = getCookie('pfuuid'); if(pfuuid) { grxDimension['et_uuid'] = pfuuid} grxDimension[objDim['d3']] = 'LOGGEDIN'; var grx_userData = jData['prime_'+getCookie('TicketId')]; grx_userData = grx_userData || {}; var grx_userPermission = grx_userData.permissions; if(grx_userPermission.indexOf("expired_subscription") > -1) { subsStatus="Expired User"; } else if (grx_userPermission.indexOf("subscribed") > -1 && grx_userPermission.indexOf("cancelled_subscription") > -1 && grx_userPermission.indexOf("can_buy_subscription") > -1) { subsStatus="Paid User - In Trial"; } else if(grx_userPermission.indexOf("subscribed") > -1) { subsStatus="Paid User"; b.classList.add("prime_user"); } else if(grx_userPermission.indexOf("etadfree_subscribed") > -1) { subsStatus="Ad Free User"; } } catch (e) {} } else { grxDimension[objDim['d3']] = 'NONLOGGEDIN'; } if(subsStatus == 'Free User' || subsStatus == 'Expired User') { b.classList.add("free_user"); } grxDimension[objDim['d37']] = subsStatus; try { if(window.localStorage && localStorage.getItem) { var jString = localStorage.getItem("jStorage"); if(jString) { var objJstorage = JSON.parse(jString), objProf = objJstorage['et_subscription_profile']; for (var attrname in objProf) { grxDimension[attrname] = objProf[attrname]; } } } }catch(e) { console.log('Error profile Dimension'); } })()

grx('track', 'page_view', grxDimension);

if(window.allowGdpr == 1 && (typeof skip == 'undefined' || typeof skip.fbevents == 'undefined')) { !function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '338698809636220'); fbq('track', 'PageView'); }

var _comscore = _comscore || []; _comscore.push({ c1: "2", c2: "6036484"});

if(window.allowGdpr == 1) { (function() { var s = document.createElement('script'), el = document.getElementsByTagName("script")[0]; s.async = true; s.src = (document.location.protocol == "https:" ? "https://sb" : "http://b") + ".scorecardresearch.com/beacon.js"; el.parentNode.insertBefore(s, el); })(); }

if(window.allowGdpr == 1) { (function() { function pingIbeat() ''; e.setAttribute('src', sd + '/js_ibeat_ext.cms?v=' + dt); //e.setAttribute('src', "https://agi-static.indiatimes.com/cms-common/ibeat.min.js"); document.head.appendChild(e);

if(typeof window.addEventListener == 'function') { window.addEventListener("load", pingIbeat, false); } else { var oldonload = window.onload; window.onload = (typeof window.onload != 'function') ? pingIbeat : function() { oldonload(); pingIbeat(); }; } })(); }

}

FOLLOW us ON GOOGLE NEWS

 

Source

Leave a comment