Sports administration firm Mashal Sports, based by Anand Mahindra and Charu Sharma, mentioned it is going to open the tender course of for the media rights of Pro Kabaddi League (PKL) for the primary time ever because the league began in 2014. The rights will likely be awarded for 5 years, from Seasons 8 to 12, or till 2025, whichever is earlier.
The on-line public sale course of will likely be held on 6 April. The PKL media invitation to tender will likely be issued on 25 February. Interested events can bid for 4 packages—tv, digital, gaming and consolidated (mixture of all three), the corporate mentioned.
“We are additionally encouraging bidder consortiums to go for the package deal deal, underneath which they are going to be allowed to sub licence gaming rights. We will provide flexibility to bidders to work with PKL in accordance with their urge for food,” mentioned Anupam Goswami, league commissioner, PKL, and chief govt of Mashal Sports.
To be certain, Star India, which additionally owns a 74% stake in Mashal Sports, has been the official broadcaster of the match and has constructed the property from scratch. But battle of curiosity and elevated strain from staff franchises for a greater pay construction from the broadcaster has pushed Mashal Sports to open the media rights to different firms.
The eighth season, which was postponed final 12 months due to covid-19, is predicted to be held in June.
“We are going to the market in consensus with PKL franchises and we are going to guarantee real-time transparency amongst all bidders. Star India has been a accountable majority proprietor of the league and that continues. The community has constructed PKL into a contemporary spectacle on TV and different screens and we want to preserve the same relationship with our incoming media companions,” Goswami mentioned.
Touted because the breakout non-cricket sports activities league, PKL made a stellar debut, however the total buzz round it has been dwindling with erratic viewership and sponsor curiosity. The final version had managed to maintain viewers consideration, registering 9% progress with 1.2 billion impressions, as per knowledge from TV rankings company Barc. Around 328 million viewers tuned in to watch Season 7, registering 71 billion minutes.
“Season 7 by the way has the best viewership and these are sturdy indices for the consumption of PKL. They evaluate favourably with most different sports activities leagues in India. Given the enterprise of leagues continues to be nascent, we’re fairly assured of ourselves,” Goswami mentioned.
“I don’t assume the public sale will likely be hotly contested. However, it’s a good alternative for these trying to enter the sports activities league market and faucet into the kabaddi fan base at a comparatively small-scale funding,” mentioned Dinesh Rathore, CEO of media company Madison Media Omega.