Mashal Sports issues tender to auction Pro Kabaddi League media rights

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NEW DELHI :
Sports administration firm Mashal Sports, based by Anand Mahindra and Charu Sharma, on Thursday issued a tender doc for the e–auction of Pro Kabbadi League (PKL) media rights. The tender may be buy from 25 February to 12 March, and the rights shall be auctioned for 5 seasons to be held throughout 2021- 2025.

Bidders should buy the tender doc on-line at 2,50,000 for entities included in India and $3,500 for entities included exterior India. The final date to submit bid paperwork is 2 April and the web auction course of shall be held on 5 April.

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The shortlisted bidders can place bids for 4 packages — tv, digital, gaming and consolidated (mixture of all three), the corporate stated.

The first bundle consists of worldwide tv rights; remainder of the world digital rights; sponsorship rights – on-air and on-ground (together with title sponsorship); audio rights; movie rights; mounted media rights; clip rights; footage rights and public exhibition rights.

The second bundle consists of India digital rights; cell activation rights; inflight/on-board rights and digital actuality rights. The third bundle covers gaming rights which incorporates rights to function a fantasy league; create, produce or supply cell, laptop or console video games, e-sport and different kabaddi video games. While the final bundle is a consolidated rights bundle overlaying the above three.

“Pro Kabaddi League has led the renaissance of India’s indigenous sport of kabaddi by making a world-class sport spectacle. We are assured that the upcoming PKL media rights auction will allow the League to develop to a brand new stage, for a renewed and stronger engagement with sports activities followers and shoppers,” stated Anupam Goswami, CEO – Mashal Sports & league commissioner of the Pro Kabaddi League.

To make certain, Star India, which additionally owns a 74% stake in Mashal Sports, has been the official broadcaster of the event and has constructed the property from scratch. But battle of curiosity and elevated stress from crew franchises for a greater pay construction from the broadcaster has pushed Mashal Sports to open the media rights to different corporations. The eighth season, which was postponed final 12 months due to covid-19, is predicted to be held in June.

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